127 episodes

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve.

In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.

Brand Design Masters Podcast Philip VanDusen

    • Business
    • 5.0 • 15 Ratings

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve.

In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.

    Branding Project Process: Start to Finish

    Branding Project Process: Start to Finish

    BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
    Building and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process, start to finish.
    Or, if you’re a business that’s working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work. This is tactical, specific and actionable process planning for running a successful branding and design project.
    Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:
    ____________________________________
    WEBSITE:https://www.philipvandusen.com
    THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
    THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
    BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
    CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
    BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
    BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
    YOUTUBE:https://www.youtube.com/c/philipvandusen
    LINKEDIN:https://www.linkedin.com/in/philipvandusen/
    THREADS:https://www.threads.net/@philipvandusen
    FACEBOOK:https://www.facebook.com/philip.vandusen
    INSTAGRAM:https://www.instagram.com/philipvandusen/
    TWITTER:https://twitter.com/philipvandusen  ____________________________
    The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
    Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

    • 48 min
    How to Write Website Copy That Converts - Philip VanDusen

    How to Write Website Copy That Converts - Philip VanDusen

    BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
    Why is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.

    Topics
    What is a website customer journey?The biggest mistake people make on websitesThe focus should be on them not you, be customer-centricWhat do you know about the customer target?What do you want them to do on your site? What actions to take?How to start the re-design of your website copy
    10 Steps of a Customer Journey: Lead visitors through this thought process
    State their problemShow you “identify” and understand their problemState the solution to their problemIntroduction to service/products: “what”How does your service/products solve problem? “how”How are your service/products different?How are your service/products better?What do they get as a result/benefit? “why”Address barriers to purchaseThen tell them were to go - what to do
    Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:
    ____________________________________
    WEBSITE:https://www.philipvandusen.com
    THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
    THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
    BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
    CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
    BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
    BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
    YOUTUBE:https://www.youtube.com/c/philipvandusen
    LINKEDIN:https://www.linkedin.com/in/philipvandusen/
    THREADS:https://www.threads.net/@philipvandusen
    FACEBOOK:https://www.facebook.com/philip.vandusen
    INSTAGRAM:https://www.instagram.com/philipvandusen/
    TWITTER:https://twitter.com/philipvandusen  ____________________________
    The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
    Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

    • 31 min
    Creative Mental Fitness - Philip VanDusen

    Creative Mental Fitness - Philip VanDusen

    BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
    In this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being.
    We understand the unique pressures that come with a creative career. That's why we're exploring techniques and strategies that nurture a resilient, adaptable mindset essential for thriving in this fast-paced industry.
    Just us for a thought-provoking solo episode from Philip where he shares methods for maintaining a balanced, inspired mental state amidst the demands of creative projects and client expectations. Plus, he shares actionable tips on managing stress, enhancing concentration, and fostering a productive creative process. Prepare to unlock new levels of mental clarity and focus!
    Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:
    ____________________________________
    WEBSITE:https://www.philipvandusen.com
    THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
    THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
    BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
    CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
    BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
    BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
    YOUTUBE:https://www.youtube.com/c/philipvandusen
    LINKEDIN:https://www.linkedin.com/in/philipvandusen/
    THREADS:https://www.threads.net/@philipvandusen
    FACEBOOK:https://www.facebook.com/philip.vandusen
    INSTAGRAM:https://www.instagram.com/philipvandusen/
    TWITTER:https://twitter.com/philipvandusen  ____________________________
    The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
    Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

    • 54 min
    Freelancing Success Power Tips - Philip VanDusen

    Freelancing Success Power Tips - Philip VanDusen

    BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
    Join me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pricing, we'll dig deep into topics that can make or break your career.
    Want to know how to elevate your personal brand? Are you looking for networking opportunities that pay off? Need a fresh perspective on content marketing? This live stream has got you covered. Take advantage of this opportunity to propel your freelance game to unprecedented heights.
    Get an exclusive peek inside my BONFIRE mastermind community for creative professionals. Tune in and turbocharge your freelancing journey!
    Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!
    ____________________________________
    WEBSITE:https://www.philipvandusen.com 
    THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
    THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
    BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
    CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
    BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
    BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
    YOUTUBE:https://www.youtube.com/c/philipvandusen
    LINKEDIN:https://www.linkedin.com/in/philipvandusen/
    THREADS:https://www.threads.net/@philipvandusen
    FACEBOOK:https://www.facebook.com/philip.vandusen
    INSTAGRAM:https://www.instagram.com/philipvandusen/
    TWITTER:https://twitter.com/philipvandusen  ____________________________
    The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
    Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    • 46 min
    7 Things Designers Need to Know Today - Philip VanDusen

    7 Things Designers Need to Know Today - Philip VanDusen

    BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
    Are you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape.
    From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or part of a small design agency, this content is curated to equip you for success in your career.
    Upgrade your personal branding, explore hidden gems in content marketing, and understand how to network effectively in the digital age. Plus, we'll touch on mental agility, time management, and work-life balance, which are often overlooked but equally crucial.
    Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!
    ____________________________________
    WEBSITE:https://www.philipvandusen.com 
    THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
    THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
    BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
    CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
    BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
    BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
    YOUTUBE:https://www.youtube.com/c/philipvandusen
    LINKEDIN:https://www.linkedin.com/in/philipvandusen/
    THREADS:https://www.threads.net/@philipvandusen
    FACEBOOK:https://www.facebook.com/philip.vandusen
    INSTAGRAM:https://www.instagram.com/philipvandusen/
    TWITTER:https://twitter.com/philipvandusen  ____________________________
    The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
    Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    • 57 min
    Mindset Mastery - Philip VanDusen

    Mindset Mastery - Philip VanDusen

    BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
    Whether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I’ll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation, and Business Growth.
    Why are these crucial? Confidence fuels your motivation; motivation drives your growth. But how can you genuinely harness these qualities? I'll explore actionable steps, personal anecdotes, and even success stories to guide you through mastering this mindset trinity.
    We focus on content that empowers graphic designers and creative professionals to level up their skills in branding, marketing, networking, and more. If you're serious about fast-tracking your freelance business, stay tuned till the end, when I’ll be sharing how you can master your mindset through the power of membership in our exclusive mastermind community.
    Take advantage of this podcast; it's time to set your freelance business ablaze with the right mindset!
    Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!
    ____________________________________
    WEBSITE:https://www.philipvandusen.com 
    THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse
    THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
    BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
    CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
    BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
    BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
    YOUTUBE:https://www.youtube.com/c/philipvandusen
    LINKEDIN:https://www.linkedin.com/in/philipvandusen/
    THREADS:https://www.threads.net/@philipvandusen
    FACEBOOK:https://www.facebook.com/philip.vandusen
    INSTAGRAM:https://www.instagram.com/philipvandusen/
    TWITTER:https://twitter.com/philipvandusen  ____________________________
    The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
    Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    • 51 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Gibby’s ,

Phillip is clear, to the point, authentic & insightful. Love his podcast

I am a solopreneur, building my brand, marketing, and making the product.
Phillip’s podcast is a new discovery for me. After wading through volumes and hours of other content of other Contrnt-Creators in all mediums, I’ve discovered his content to be the most valuable and insightful pound-for-pound. His content is to-the-point with tons of meat on the bone. It’s obvious that he is an amazing ‘branding guy’. I listen during my regular job and make notes when I can. I can’t wait to put all of this valuable knowledge into practice. Thank you Phillip!
Kim -Georgia, USA

Max Branding ,

Go-to for Branding & Design

In addition to having the most calming voice ever, Philip is the go-to genius in the branding & design space. I enjoy listening to his expertise and stories every time, and he has an increeeeedible network of A-list guests. What a phenomenal podcast

mosadddegh ,

Concise and so inspiring

So much value in a short amount of time. Love it!

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