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TikTok expands its ‘Series’ paywall feature to more creators - https://lnkd.in/gi6QCdTg - ( New Post Shared by www.shipwr3ck.com ) - Previously only available to select content creators, TikTok’s Series feature is now available to users in 94 countries. The feature allows creators to lock a “series” of exclusive content behind a paywall. Series was first announced back in March, letting users earn up to $190 on their collection of videos. Creators can also make longer videos—up to 20 minutes long. Meanwhile, regular TikTok videos have a 10-minute limit. One Series can include 80 videos or less. To qualify for the monetization feature, creators must meet a number of requirements. For instance, they must be 18 years or older, live in one of the select regions, have 10,000 followers and have a 30-day-old account. Plus, they must have posted three public videos and reached 1,000 views in the last 30 days. If the user has repeatedly violated TikTok’s Community Guidelines, they can’t qualify. In some cases, TikTok creators can go around the 10,000-follower minimum. Creators with 1,000 followers can still apply, however, they have to share a link to premium content they’ve sold via other platforms. Note that this doesn’t guarantee approval. Users can apply to Series by going to the Creator Center in the TikTok app. In an updated post yesterday, TikTok said that it would continue to enhance how creators earn revenue on the app. The company wrote, “Series is in its early stages, and we’re continuously exploring ways to improve the experience for our creator community and the way creators are rewarded. We’re looking forward to hearing feedback from our community!” Last month, TikTok launched two new creator funds– the Creativity Program for U.S. users to earn money for original videos that are more than one minute long, and the Effect Creator Rewards for people that create effects through its AR development platform. TikTok’s new ‘Series’ feature lets creators put content behind a paywall TikTok expands its ‘Series’ paywall feature to more creators by Lauren Forristal originally published on TechCrunch - <div><p>Previously only available to select content creators, TikTok’s Series feature is now available to users in 94 countries. The feature allows creators to lock a “series” of exclusive content behind a paywall. Series was first announced back in March, letting users earn up to $190 on their collection of videos. Creators can also make longer […]</p> <p><a rel="nofollow" href="https://lnkd.in/gfu7WVwV">TikTok expands its ‘Series’ paywall feature to more creators</a> by <a rel="nofollow" href="https://lnkd.in/gYTTfXW2">Lauren Forristal</a> originally published on <a rel="nofollow" href="https://techcrunch.com/">TechCrunch</a></p></div>

I’m giving clarity on a few points, as multiple people have shared this news with me, incorrectly assuming that this is the first time Meta/Instagram has attempted to address unauthorized resharing of content (it’s not): What we know: “Instagram announced it's updating its ranking system to provide a more equal playing field for smaller creators and original content, including the following: 📈 A ranking change that gives small creators more distribution by replacing reposts with original content in recommendation experiences. 🏷️ Adding labels to reposted content that will link back to the original creator. 🚫 The removal of content aggregators (e.g., meme accounts, accounts dedicated to posting other creators' content) from recommendations.” What is important to remember, regardless of your brand or industry: this DOES NOT mean you shouldn’t ever curate content on your page via reshares with credit anymore. It means being thoughtful and strategic about the *balance* between your original content vs curated reshared content publishing frequency. Do plenty of A/B tests. You may want to also consider doing more collab posts with content partners vs a reshare with credit, depending on the situation. This news is really only scary for entities that have built their entire business model on stealing content from other sources without credit and monetizing that content.

Back from the dead? TikTok revives long form content. 🧟♂️ On Tuesday TikTok announced that content creators will be able to monetize 💵 their long-form videos and subscription content with the new “Creator Rewards Program” which was previously the beta “Creativity Program.” Previously, creators could only offer users monthly subscriptions to their live streams, meaning that only users with enough followers to host live streams could monetize long form content.  The new program will allow non-LIVE creators to monetize through subscriptions to their platforms as well. These subscriptions usually give views custom subscriber badges and unique emotes designed by the creators. 🎨 TikTok’s decision to monetize long form content  pushes back on the perception that long form content is less desirable to a post pandemic or younger audience. Users have embraced longer content on the app since the introduction of videos longer than 60 seconds. Social media platforms continue to push the boundaries of content creation and information dissemination. No doubt, rewarding “high-quality, original” videos on the FYP will result in an even wider variety of content produced on the app, reaching into similar territory as YouTube. There’s also room for social media advertising to evolve as audiences become more receptive to seeing long form content on social media.   Read more: https://lnkd.in/ggw4iPGt

TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series videos must pay to access them using in-video links or the creator’s profile. Creators can set their prices based on the relationship they want to build with their audience. Creators can determine the best price for their content by looking at other creators in their niche who offer similar premium content. Here's how it works: https://lnkd.in/eiVgTrXF

TikTok has become a global sensation, with millions of creators sharing their innovative and entertaining content. But have you ever wondered how these TikTok creators make money? In this blog post, we will jump into the world of TikTok monetization and explore the different avenues through which creators can turn their passion into profit. #HowDoesTikTokCreatorsMakeMoney #MakeMoney #tiktok #TikTokCreators

🌐🚀 Exciting times ahead for businesses and content creators! YouTube continues to dominate the digital landscape with over 2 billion logged-in monthly users. 📹✨ It's no surprise that this platform has become a go-to choice for reaching a vast audience and maximizing growth potential. 📣💥 With countless videos being uploaded constantly, it becomes increasingly important to stay ahead of the curve and stand out in the sea of content. So, what can we expect from YouTube in the near future? Let's dive into some interesting predictions and insights: 1️⃣ Video and Live Streaming: As we move forward, video marketing and live streaming will continue to be integral to any successful digital marketing strategy. 💡📽️ Providing valuable and engaging video content across YouTube can enhance brand visibility, connect with the audience, and encourage conversions. 2️⃣ Monetization Opportunities: YouTube's Partner Program offers monetization opportunities for creators who reach specific benchmarks. 💰💡 As the platform grows, we can expect even more ways for content creators to earn revenue, such as sponsorship deals, brand collaborations, and merchandise sales. 3️⃣ Enhanced Personalization: YouTube's recommendation algorithm keeps improving to provide users with more relevant and personalized content. 👥💡 This opens up doors for businesses and creators to fine-tune their targeting strategy, ensuring that their content reaches the right audience at the right time. 4️⃣ YouTube Shorts: Short-form videos have surged in popularity, and YouTube Shorts aims to compete with platforms like TikTok and Instagram Reels. 🎥🚀 While this feature is still in its early stages, it offers a significant opportunity for creative content creators to explore new ways of engaging with their audience. 5️⃣ Enhanced Analytics: YouTube's analytics tools allow creators to gauge their performance and better understand their audience. 📈💡 As the platform evolves, we can expect more advanced analytics features that provide deeper insights into viewer behavior, demographics, and engagement metrics. 6️⃣ Continuing Growth: YouTube's user base continues to grow, and the platform shows no signs of slowing down. By leveraging the vast audience and potential for organic reach, businesses and content creators can supercharge their growth and visibility. In conclusion, YouTube's dominance as a digital platform offers a world of possibilities for businesses and content creators. By leveraging its immense popularity, powerful analytics, monetization features, and staying ahead with emerging trends like live streaming and short-form videos, you can propel your online presence to new heights. 🚀💼 So, jump on board and embrace the YouTube revolution to elevate your brand and connect with your audience like never before! 💪👥 #YouTubeGrowth #DigitalMarketing #ContentCreators #VideoMarketing #YouTubeRevolution

Too much content, turning clicks into cash, creating for the algorithm, and more. Let's break down a recent Linktree report on the creator space 👇 📈 The report starts by laying down some groundwork. There are currently 200M creators in the market, and thus, there’s a whole lotta content out there. 📺 Nearly half of the people (40%) who shared insights for this survey believe that there’s just too much to choose from on the internet. Curate people, curate!!! ⌛ We then get the super fun insight that our attention span as humans is now a third of what it used to be in 2004. WOOOO! opens Reddit* 7️⃣ Creators have, on average, seven different social platform profiles. While Instagram, YouTube, and TikTok seem to be the main platforms for creators, they only make up 25% of the links on Linktree. ⬆ Links to the following platforms are all up: Eventbrite is up 200%; LinkedIn is up 42%; and Google Docs is up by 27%. This leads me to believe that there has been a TON of value added by in-person events, courses, or guides, and creators focusing on LI may point to creators looking to build out even more opportunities as “professional creators.” 🚦 The report then dives into where the most popular Linktree profiles drive traffic from. No surprise here: IG, Twitter, & TikTok. DuckDuckGo also made this list, nothing to report on there, though. I’m just surprised that people actually use that engine. 🤳 They also take a second to mention that QR codes drive a good amount of traffic, so get those stickers out, peeps. They then dive into (what I believe to be) the most stand-out part of the report. 🤯 75% of creators want to create content different than they are now but feel that they need to adhere to the algorithm in order to see continued success. 👫 They touch on how building out your audience in a place that doesn’t require an algorithm for viewership is super important, and that platforms that facilitate this are up across the board (Patreon, etc.). 💰 Apparently “half of creators” made money from their content over the last year. Not too sure what number they’re halving (maybe the 200M stat?), but they break it down a bit more granularly: 72% of creators made less than $500 🙃  17% made between $500-$5K 5% made between $5k-$10k 4% made between $10k-$50k 2% made over $50k 🙌 My takeaway? As always, we need to lift up the creator middle class. But it’s not all gloom and doom, Linktree has found that creator revenue has gone up 25% on average over the last year! 🔗 Got some Amazon affiliate links or perhaps products listed on the site? If not, get on it. Prime Day saw a 113% increase in storefront clicks. 🦃 Speaking of holidays, they also mention that you should take advantage of Black Friday/Cyber Monday offerings as a creator. Phew, that’s a lot of stats. And if you’ve read this far, thank you so much!😄 Consider giving me a follow and checking out my weekly newsletter where I break down reports like this as they're hot off the press!