<aside> 💡 Getting on a call with prospects and students is one of the best ways to improve your offer and course.
You can get a glimpse into their lives, uncover what challenges your course solves for them, and get direct feedback on what you could improve.
Even if you've already surveyed your audience, it's still worth scheduling 1:1 calls because you can go so much deeper there.
</aside>
☎️ Ask for permission to record the call.
👂 Listen more than you talk.
❓ No leading questions! Ask open-ended questions.
🤫 Embrace the uncomfortable silence.
🪞 Mirror back to them what they just told you.
🔦 Dig deeper with "Tell me more about that!"
🌱 Don't force the script. Follow the natural flow of the conversation.