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Meet the man who growth hacked his app to 1M downloads

Greg Isenberg
255K subscribers
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19K views 5 months ago The Startup Ideas Podcast Episodes
Join me as I chat with Chris Josephs, Co-Founder of Autopilot, as we discuss his frameworks and strategies for growth hacking startups. Learn his step-by-step formula to building and converting attention, affinity, and authority into brand loyalty and startup growth. Timestamps: 00:00 Intro 03:08 Chris’s Viral Formula Overview 08:00 Step 1: Build Niche Meme account with Authority 14:24 Step 2: Find Creative ways to build loyalty and vitality 19:06 Step 3: Getting free press 23:41 UFC Sponsorship Retrospective 28:11 How Chris would build a meme account 40:36 Startup Idea: Twitch for Online Shopping 46:40 SIP success stories 1) Chris doesn't see himself as a marketer or growth guy. He's a SOCIAL ENGINEER. • His focus? Reverse engineering virality and creating formulas for content that EXPLODE on social media. 2) The Pelosi Tracker origin story: • Built meme pages with millions of followers • Focused on politician stock trades • Translat …...more
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Meet the man who growth hacked his app to 1M downloads
539Likes
19,727Views
Sep 302024
Join me as I chat with Chris Josephs, Co-Founder of Autopilot, as we discuss his frameworks and strategies for growth hacking startups. Learn his step-by-step formula to building and converting attention, affinity, and authority into brand loyalty and startup growth. Timestamps: 00:00 Intro 03:08 Chris’s Viral Formula Overview 08:00 Step 1: Build Niche Meme account with Authority 14:24 Step 2: Find Creative ways to build loyalty and vitality 19:06 Step 3: Getting free press 23:41 UFC Sponsorship Retrospective 28:11 How Chris would build a meme account 40:36 Startup Idea: Twitch for Online Shopping 46:40 SIP success stories 1) Chris doesn't see himself as a marketer or growth guy. He's a SOCIAL ENGINEER. • His focus? Reverse engineering virality and creating formulas for content that EXPLODE on social media. 2) The Pelosi Tracker origin story: • Built meme pages with millions of followers • Focused on politician stock trades • Translated virality into a real product (Autopilot app) Key insight: Memes + Authority = Powerful combo 3) Chris's framework for building viral meme pages: a) Create an account with a clear, catchy name b) Engage as a "reply guy" on relevant topics c) Do deep, investigative journalism to build credibility • Marry memes with authority to become THE go-to account in your niche. 4) The UFC sponsorship case study: • Sponsored the event (base layer of credibility) • Sent a fake Nancy Pelosi to the fight • Drove a Cybertruck with "Pelosi 2024" around Vegas • Goal: Maximize surface area for virality and build brand loyalty 5) Chris's viral formula: • Each additional stunt increases chances of going viral: a) UFC sponsorship alone = 10% chance b) +Fake Pelosi = 15% chance c) +Cybertruck stunt = 20% chance • Keep adding elements to boost your odds! 6) Key to monetizing meme pages: • Don't just post funny content. Mix in authority-building posts to be taken seriously. • High engagement does not mean High monetization • Authority + Engagement = winning formula 7) Startup idea alert: Live shopping streams for Gen Z women • Imagine: The Twitch of online shopping, where influencers livestream their browsing & purchasing decisions. • Huge potential here. Who's gonna build it? 8) Growth hack: Build relationships with journalists • Create an email list of reporters in your niche • Regularly send them high-quality, relevant info (no selling!) • Become their go-to source for stories • Free press = Priceless marketing 9) Remember: Consistency is key in building your brand. • Find your angle (like Autopilot's "Pelosi 2024 - Invest like a politician") and double down on it. • Create moments, build loyalty, make people LOVE your brand. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startu... 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter:   / gregisenberg   Instagram:   / gregisenberg   LinkedIn:   / gisenberg   FIND CHRIS ON SOCIAL X/Twitter: https://x.com/Chrisjjosephs Autopilot: https://www.joinautopilot.com/ Pelosi Tracker: https://x.com/PelosiTracker_
The Startup Ideas Podcast Episodes
Greg Isenberg

Follow along using the transcript.

Greg Isenberg

255K subscribers