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The only startup naming guide you’ll ever need: my proven framework

Greg Isenberg
255K subscribers
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9.1K views 5 months ago The Startup Ideas Podcast Episodes
In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name. Timestamps: 00:00 Intro 00:57 3 types of names 01:41 Naming Strategy 1: Descriptive 02:58 Naming Strategy 2: Phrases 05:27 Naming Strategy 3: Funny 08:04 Bad Name Examples 12:07 Good Name Examples 16:40 Tofu Name Examples 17:57 Hack your way to a novel name 20:12 Use AI for brainstorming 22:10 Greg's personal name list 1) 3 types of names: • Bad names • Good names • "Tofu" names (bland, forgettable) 2) 3 winning name strategies: • Descriptive (e.g. @somewhereilive) • Phrases (e.g. Boss Babe) • Funny (e.g. You Probably Need a Haircut) 3) Bad name examples: • WhatsApp (fails telephone test) • GameStop (negative connotation) • Google Bard (sounds like barf) 4) Good name examples: • Perplexity (matc …...more
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The only startup naming guide you’ll ever need: my proven framework
300Likes
9,154Views
Oct 22024
In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name. Timestamps: 00:00 Intro 00:57 3 types of names 01:41 Naming Strategy 1: Descriptive 02:58 Naming Strategy 2: Phrases 05:27 Naming Strategy 3: Funny 08:04 Bad Name Examples 12:07 Good Name Examples 16:40 Tofu Name Examples 17:57 Hack your way to a novel name 20:12 Use AI for brainstorming 22:10 Greg's personal name list 1) 3 types of names: • Bad names • Good names • "Tofu" names (bland, forgettable) 2) 3 winning name strategies: • Descriptive (e.g. @somewhereilive) • Phrases (e.g. Boss Babe) • Funny (e.g. You Probably Need a Haircut) 3) Bad name examples: • WhatsApp (fails telephone test) • GameStop (negative connotation) • Google Bard (sounds like barf) 4) Good name examples: • Perplexity (matches brand promise) • Bump (action-oriented) • Autopilot (clear value prop) 5) Hack your way to a novel name: • Create "Name Game" note on your phone • Jot down catchy words/phrases • Check handle availability bi-weekly • Test with friends/family • Create logo mockups 6) Use AI for brainstorming: • Prompt Claude: "I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?" 7) Greg's personal name list sneak peek: • AfterParty • PrettyPerfect • InvitationOnly • InCred 8) Pro tip: It's okay to have bad names on your list. Keep refining! 9) Remember: A great name can be the difference between viral growth and crickets. Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startu... 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://www.boringmarketing.com/ FIND ME ON SOCIAL X/Twitter:   / gregisenberg   Instagram:   / gregisenberg   LinkedIn:   / gisenberg  
232 episodes
The Startup Ideas Podcast Episodes
Greg Isenberg

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Greg Isenberg

255K subscribers