Collectibles Firm Valued at $175 Million, Backed by Jimmy Kimmel

  • Rally lets users buy and sell shares in high-end memorabilia
  • Kevin Durant’s firm, actor John Stamos also among investors
Jimmy KimmelPhotographer: Chris Delmas/AFP/Getty Images
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Rally, a business that lets users buy and sell equity shares in collectible items, is raising funds at a valuation of about $175 million, according to a person familiar with the matter, as alternative assets become increasingly popular investments.

The $15 million funding round for parent RSE Markets Inc. was led by Wheelhouse, a media and investment company backed by late-night television host Jimmy Kimmel. Additional investors include NBA star Kevin Durant’s Thirty Five Ventures, actor John Stamos and the Ringer founder Bill Simmons. It brings Rally’s total funding to more than $65 million.