Hi friends,
“No new email”
That’s the message I’m seeing for the first time since 2005 (when I signed up for Gmail) in my inbox.
This week, I archived 75,000 emails on 4 accounts to start experiment “Inbox Zero.”
For the next weeks, I’ll be following Tiago Forte’s One-Touch Guide to Inbox Zero.
Here’s the essence:
Don’t treat email as a to-do list, file cabinet, or reading list, but simply as a tool to collect new inputs.
Touch every email only once, taking one of 6 actions:
- archive/delete immediately
- reply, then archive
- add a meeting/reminder to your calendar, then archive
- add a task to your task manager, then archive
- forward to your notes app, then archive
- forward to read-later app, archive
I’ll report back on how this goes 🤞!
Now, here’s what I have for you this week. Let’s dive in…
✍️ Copywriting & Marketing
The 80% Rule: How to Improve Your Marketing at Lightning Speed
Perfectionism kills all progress. What you might justify as “setting a high quality bar” is really the fear of negative feedback (or no feedback at all). Here’s how to get over it and improve your marketing fast.
Why Your Lead Magnet Isn’t Producing More Paying Customers (And How to Fix It)
If you have a free guide, ebook or template as a lead magnet to attract new subscribers, then here’s a simple way to make it even more powerful. So that new subscribers actually turn into paying customers.
🤓 Online Courses
Want to Start an Online Course? You Need a Transformation Statement
A crystal clear transformation statement tells your ideal students instantly what’s in it for them. Here’s a simple 3-step process to create your own.
📈 Productivity
This Genius Google Chrome Hack Will Save You Time And Help You Work Faster
Chances are you’re not using this simple Google Chrome function (I only found it a few months ago). This was a game-changer for me.
Julia
Your Copywriter & Online Course Specialist
PS: Missed the last newsletter? I wrote about who should be your first hire as a course creator, the “Interview Technique” to creating great content, and why most meetings suck. Read it here.
