Career Development Plan Template

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2	To use this template, download from the File menu above or File: Make a copy, and save this template to your own google drive. Then, you can edit your own version.
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4	Jane Smith's 2024 Career Development Plan
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6	Current Position:	Marketing Communications Specialist
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8	Career Goals
9	Short-term career goal is to take on additional responsibility for MarComm project management and planning. This experience is necessary for me to reach my longer term goal of being promoted to MarComm Manager.
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11	Key Strengths		Opportunities for Development
12	Excellent communication skills and customer focus. Significant knowledge of the business and our customers' needs. Excellent organizational and time management skills. Understand basic marketing principles.		Increase understanding of marketing principles so I can create and manage to marketing strategies to meet organizational objectives. Improve data analysis skills so I can evaluate customer research, marketing trends, and data to implement marketing plan changes as needed. Gain experience managing and mentoring junior staff. Polish public speaking skills and prepare to represent the organization at events or in interactions with the press.
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14	Development Goals	Development Activity	Support Required	Target Date	Key Results
15	Increase understanding of marketing best practices and trends	Join MarketingProfs Pro	Reimburse membership dues.	Joined January 15	Increased networking w/my marketing peers. Attending bimonthly best practice webinars.
16		Take 1 SFSU social media marketing certificate class per semester.	Reimburse tuition upon course completion. Ability to leave work at 5:00 on class nights.	Spring class in January; Fall class in September	Applied learnings from Spring community management class in post-offsite discussion in marketing forums.
17		Participate in marketing+agency offsite committee.	Ability to attend planning meetings. Ability to be on-site all day during the event.	2025 offsite held week of May 5th	Built relationships with other marketing departments. Increased knowledge of our agency partners' specialty areas.
18	Improve data analysis skills	Shadow database marketing manager as they create analysis/insights deck for our annual review of email marketing performance.	Ability to spend day w/database team.	March 25 deck completion date.	Enhanced relationship with database marketing. Gained template for data analysis of email marketing programs.
19	Gain mentoring and management experience	Volunteer to recruit and supervise summer marketing intern.	Notify intern program coordinator.	Interviews starting May 1. Intern in place June 15-August 15.	Successfully recruited and onboarded intern. Managed intern in creating content inventory.
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21	This template is (c) copyright 2013-2024 by Erika Heald and shared on citygirlcareer.com. For personal use only.
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