Alexis Grant’s Post

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Founder at They Got Acquired, helping entrepreneurs sell their business. Media entrepreneur.

Founders will sometimes say, I'd like to sell the business for $x, given how much time I've put into the business. Don't do this. This is a red flag, especially when the amount they're asking for is unrealistic in relation to revenue and profit. 👉 No buyer cares how much time and energy you've put into the business. They only care how much value you've created. 👈 // Say you spent four hours a week on a project that brought in lots of revenue and profit over the last two years, and those buyers are on a subscription so the revenue will keep coming in. Will a buyer pay top dollar for that business, even though you only spent a few hours on it? You bet. In fact, they might actually pay *more* for that business if the time commitment going forward is expected to be small. Like you, they want a business that can bring in big bucks on little effort. Now flip that. Say you spent 50 hours a week building a company over the last two years, and you have some revenue but not enough to pay yourself a salary. Do you think buyers will pay a lot for that business even though it doesn't generate much profit, just because you put a lot of time into it? Nope. Yet it's easy to fall into this trap of calculating "sunk cost" math anyhow. We feel like if we've put lots of effort and time into building something, we should be compensated for that when we exit. But the truth is, effort put in doesn't count for much. Value created is what affects your sale price. // Sometimes even founders who understand this concept can't separate effort spent from sale price. But if you can get really honest with yourself, it can help you build your business more efficiently. For example, it's just not worth sweating the small stuff, or spending hours trying to fix tiny details that won't affect the value of your business. When I think about it this way, it motivates me to prioritize revenue-generating activities. That's good for the business, yes, but it's also good for me, because it helps me build a machine that's profitable and sustainable, which likely means I'll be happier and less stressed. This perspective might also help you avoid overworking yourself. If the value created is what matters, it doesn't make sense to overwork or burn out on your way to creating that value. You don't get points for sitting at your desk like you might in a corporate job. No one cares about how many hours you put in. It's actually quite the opposite. You'll be rewarded, in lots of ways, for putting in fewer hours. So don't focus on time spent. Instead, focus on value created. // I'm Alexis Grant, and I run They Got Acquired, helping founders sell their business. If you found this helpful, follow me here on LinkedIn, or sign up for free newsletter: https://lnkd.in/dsAUT5YP

Ryan Tansey

Valuation & Vetting Expert for SMBs I Helping buyers and sellers discover missing value I Posts about the process

1mo

Great point. The output of your efforts over time is primarily reflected in the profits of the business. This is why profitability is so heavily factored in valuations. If you spend a ton of energy and hours working without profits to show for it, then that energy is wasted energy. Profitability is a mathematical signal in the noise of expended energy and efforts.

Praveen Ghanta

4x Founder. 2 bootstrapped exits. Building the future of work

1mo

Alexis Grant I think so many founders don't realize, from VC backed to pure bootstrapped to everything between: ALL businesses are valued based on future profits. It's just with hyped AI startups the VCs are hoping (and modeling) the probability that their pick will end up a unicorn. But for all startups, from the flashiest AI to a straightforward service biz, all that matters is the combination of growth and profit margin. If a bootstrapped founder can deliver both growth and profits, the valuation will reflect it!

Alex Belov

Top ☁️ Web Service | SaaS development team: 3k Successes in a decade. Your Success is the next one | Podcast Host | Creator of Fitness & Health marketing tool “Calorie Calculator Cloud”

1mo

Alexis, spot on! Value over time, every time. I often compare businesses to fine art. Doesn't matter if it took 10 minutes or 10 years to create, the value is in the impact, not the hours. Thoughts?

Mike Nunez

We acquire businesses with 6 and 7 figure+ EBITDA / SDE - reach out if you're selling!

1mo

100%

Christian Kelch

Executive Producer - Real Estate -Finance- Mining- Hemp

1mo
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