APRIL 4, 2023

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Revenue Origins

Every successful content business needs revenue to survive. But content entrepreneurs know it usually isn’t the easiest part of their business. Some of the expert creators presenting at the Creator Economy Expo share their first earning opportunities and best advice for gaining revenue in 2023.

Anthony Fasano

First revenue stream: Sponsored podcasts

Length of time to earn: 2 years

Revenue opportunity for creators in 2023: Big-ticket clients. I recommend corporate clients if possible.

Daphne Gomez

First revenue stream: Online curriculum

Length of time to earn: 3 months

Revenue opportunity for creators in 2023: Course creation. There will always be a place in my heart for learning and growth, and courses are a wonderful way to showcase your expertise, earn revenue, and help others.

Gianina Skarlett

First revenue stream: Content creation

Length of time to earn: 6 months

Revenue opportunity for creators in 2023: Sell digital products – NFTs, ebooks, courses, templates, or any other type of product that can be created and sold/delivered electronically. They can be created once and repeatedly sold, allowing for passive income. Additionally, digital products often have low overhead costs, which means that the profit margins can be high.

J. Thorn

First revenue stream: Book-coaching client work

Length of time to earn: Within 6 months

Revenue opportunity for creators in 2023: Coaching, coaching cohorts, or mentoring seem to be AI-proof, at least for now. It doesn’t scale like productized services, but they have a higher perceived value.

Justin Moore

First revenue stream: Amazon Associates

Length of time to earn: 3 years

Revenue opportunity for creators in 2023: Building a newsletter. Not only will it help you establish a direct connection with your audience, but there are tons of monetization opportunities down the line (sponsorships, courses, coaching, digital products, etc.).

Roberto Blake

First revenue stream: Affiliate marketing

Length of time to earn: 1 month

Revenue opportunity for creators in 2023: Building your own products or memberships.

Trish Witkowski

First revenue stream: Corporate sponsorships for video series

Length of time to earn: 1 year. I had to prove that I had an audience and that I had enough great content to keep the show going. I also had to prove that I would actually show up and produce a quality show every week. After a year, I could point to 50 episodes, and that closed the deal.

Revenue opportunity for creators in 2023: Think about what great things you already have and how you can turn them into evergreen content that makes money for you in the background.

Wave Wyld

First revenue stream: TikTok audits

Length of time to earn: 2 weeks

Revenue opportunity for creators in 2023: For me, 1:1 audits were a great way for me to dip my toes into 1:1 coaching. It gave me confidence and the opportunity to speak to many business owners. From those conversations, I learned what my target audience was struggling with. I saw patterns and then created strategies that could help them. Doing over 400 TikTok audits of these formed the basis of my first course, which was launched 4 months into my business.

Wendy Williams

First revenue stream: A listener with a small business wanted to advertise on the show

Length of time to earn: Few months

Revenue opportunity for creators in 2023: Patreon because they allow creators to have a ton of freedom, transparency, and an ability to rock with our audience in ways that IG or YouTube sometimes don’t.

– Ann Gynn

Discover 20 more revenue origins and ideas for 2023 in the full article.

Discuss revenue opportunities and much more with these and other experts at Creator Economy Expo. Register today!

we stan Kenny Beecham

Entrepreneur: Kenny Beecham

Biz: Enjoy Basketball

Tilt: Basketball news

Scene: Newsletter (3x a week; 40K), website, TikTok (92.1K) Twitter (39.4K), Instagram (22.6K), Facebook (181)

Snack Bites:

Kenny operates six YouTube channels around his personality and love for basketball and baseball. His main channel KOTQ4 has over 1.31M subscribers, while his other channels have a similar collective subscriber base.
A year ago, Kenny expanded his content business with Enjoy Basketball, a three-times-a-week newsletter with Cody and Cole Hock, the partners of his talent management Up North.
Enjoy Basketball boasts over 40K subscribers and a 50% open rate, as Kenny tells tubefilter.

Why We Stan: Kenny’s a hard-core content entrepreneur. He started his YouTube channel as a hobby in his early teens and later saw the potential to turn it into his business. But he also recognized the power to expand his revenue streams beyond video by hosting podcasts and working with partners to publish a traditional newsletter.

– Ann Gynn

More of the Kenny Beecham story.

Know a content creator who’s going full tilt? DM us. Or email [email protected].

things to know

Money

Strike bonus: The Writers Guild of America could strike on May 1 if it doesn’t reach an agreement with the Alliance of Motion Picture and Television Producers. Some say if they do, it could boost demand for international content creators. (Hollywood Reporter)
Tilt Take: Pay attention to industry news – you never know when an event, like this potential strike, could be an opportunity for your creator business.
Bye, bye: April 11 is the official date of the end of NFTs on Instagram and Facebook. (Social Media Today)
Tilt Take: If you haven’t pivoted your NFT strategy, now is the time.

Audiences

Twitter ball: Sports fans do Twitter more than the average U.S. adult. Half of that group used the platform in the last month compared to 44% of the general population. And 16% of sports fans say they use Twitter multiple times a day compared with 13% of U.S. adults who do the same. (Morning Consult)
Tilt Take: It makes sense. Twitter works well as an in-the-moment conversation, and live sporting events prompt those threads.

Tech and Tools

Social keys: Meta says hashtags and keywords in captions and even account bios help Instagram recommend content. Comments do not carry much weight. (Insider)
Tilt Take: Do double duty with your keyword research to get discovered both on social media and through search engines.

And Finally

Clean and green: Fanfix, a content monetization platform, targets Gen Z creators who only produce clean content. It has over 10M users. Active creators earn about $70K a year from the platform. (Tech Crunch)
Tilt Take: We’re not that familiar with Fanfix, but we do like the numbers the company reports.

the business of content

How do you start a business while still employed? (Yahoo Finance)
Follow these 11 steps to launch your small business. (Forbes)
Do you want to generate revenue? Join the Sparkloop partner program. Refer other worthwhile newsletters to your audience and get paid at the same time! Sign up today and start generating an additional stream of revenue.*
Listen to 3 ways to stand out in a sea of content clutter. (Content Inc. podcast)
Joe and Robert discuss the new Substack investment opportunity announcement. Is it a baller move or desperation play? (This Old Marketing podcast)

*The Tilt receives a small commission if readers (at no additional cost) make a purchase using this link.

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the tilt team

Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.

Revenue Stories – April 4, 2023