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The step by step guide to starting a business from $0

Greg Isenberg
257K subscribers
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14K views 7 months ago The Startup Ideas Podcast Episodes
I’m joined by Adam Robinson who has bootstrapped startups to $20M+ ARR as we deep dive on how we would validate and grow a startup idea. 1) The Yonder Phone Pouch market is exploding • Locks phones away to create "phone-free spaces" • Already in schools, concerts, comedy shows • Huge potential for innovation (charging, remote unlock, etc.) • Adam predicts 98% of middle schools will require in 10 years 2) How to validate & launch a Yondr competitor: • Target affluent customers first (Elon approach) • Have 100s of conversations before building • Look for "eyes lighting up" as signal • Prototype only after strong validation 3) Growth strategy: Micro-influencer UGC • Outreach to 1000s of relevant micro-influencers • Send free product, ask for honest posts if they like it • No monetary incentives needed for authentic content • Aim for breadth of coverage, not mega-influencers 4) Copywriting Framework • Study successful brands in similar space (e. …...more
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The step by step guide to starting a business from $0
289Likes
14,336Views
Aug 292024
I’m joined by Adam Robinson who has bootstrapped startups to $20M+ ARR as we deep dive on how we would validate and grow a startup idea. 1) The Yonder Phone Pouch market is exploding • Locks phones away to create "phone-free spaces" • Already in schools, concerts, comedy shows • Huge potential for innovation (charging, remote unlock, etc.) • Adam predicts 98% of middle schools will require in 10 years 2) How to validate & launch a Yondr competitor: • Target affluent customers first (Elon approach) • Have 100s of conversations before building • Look for "eyes lighting up" as signal • Prototype only after strong validation 3) Growth strategy: Micro-influencer UGC • Outreach to 1000s of relevant micro-influencers • Send free product, ask for honest posts if they like it • No monetary incentives needed for authentic content • Aim for breadth of coverage, not mega-influencers 4) Copywriting Framework • Study successful brands in similar space (e.g. Jolie) • Use AI (Claude, ChatGPT) to adapt their style • Remember: Don't copy, but get inspired and make it your own 5) The "third way" of building startups: • Combine Rework's bootstrapping principles with Y Combinator's focus on product excellence • Result: Profitable growth without VC dependency • If product is truly excellent, word-of-mouth drives growth Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startu... 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.communityempire.co/ 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. To improve your rankings your business on Google and using AI for SEO, sign up to http://boringmarketing.com/ FIND ME ON SOCIAL X/Twitter:   / gregisenberg   Instagram:   / gregisenberg   LinkedIn:   / gisenberg   FIND ADAM ON SOCIAL X/Twitter: https://x.com/retentionadam LinkedIn:   / retentionadam   Episode Timestamps: 0:00 Intro 02:22 Startup Idea 1: Yondr Phone Pouch 2.0 09:40 How to validate & launch a Yondr competitor 18:28 Growth strategy: Micro-influencer UGC 25:23 Copywriting Framework 30:30 The "third way" of building startups:
The Startup Ideas Podcast Episodes
Greg Isenberg

Follow along using the transcript.

Greg Isenberg

257K subscribers