Including the word ‘Tips’ in your subject line is doing really well!

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Including the Word ‘Tips’ in your Subject Line Increases Open Rates:
Business – 21%, Consumer – 19%

Including the word ‘Tips’ in your subject line is doing really well! Using this tactic lets the recipient know that the information they are receiving is going to be quick, rapid and not boring. The information being shared will be short and to the point.

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4 Simple Email Marketing Automation Tweaks that Increase Sales

The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Automated emails make up 32% of all email orders while accounting for only 2.4% of sends. Maximizing the effectiveness of these already powerful messages is essential for growing an ecommerce brand’s business.

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How to Write Email Subject Lines That Get a Response

Business owners and sales professionals lament the poor response rates of their emails. Your subject line largely determines whether your email is opened. If the subject line doesn't grab them, you can forget about your email being read. You might think it's obvious that if you send an email, the reader should open it and act on its contents. Not so fast.

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6 Marketing Metrics Every Business Should Track

There are endless metrics a business can track, but not all are vital to driving growth. What digital marketing metrics should be on your list? Businesses can't improve what they don't know needs to be improved — nor can they double down on what works if they don't know what is actually working. Data reveals both and answers the most critical questions to help a business grow.

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B2B Lead Generation: 5 Strategies to Help Pack your Pipeline

From increasingly tough competition to savvy buyers, an abundance of (mis)information online, and difficulty in tracking leads, B2B lead generation is tough. Yet as long as businesses exist, teams will need tactics that help them find customers, and there will always be a place for lead generation.

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