Dream come true, making marketing fun & what you should create your course around

Hi friends,

Last week, I had a dream come true.

I started working with the Forte Labs team on the upcoming cohort of Building a Second Brain.

Specifically, I get to shape the mentor program AND the launch.

How cool is that? I’d say it’s phe-flippin’-nomenal.

That’s why I’ll keep this short and head back to creating the absolute best possible student experience.

Now, here’s what I want to share with you this week.


✍️ Copywriting

Truth spoken! Copy first, design second.

How could you make marketing fun? 🤡

If you’re enjoying yourself marketing your products, you’ll be unstoppable. Here are 3 ideas on how to do that.


🤓 Online Courses

If you’re in analysis paralysis over which tools to use to run your course, check out this thread.

What should you create a course around?

What should you create a course around

Awesome courses, communities & offers for course creators

🎬 Minimum Viable Video: Is it time to finally get confident, comfortable, and competent in front of the camera and master the 21st-century skill called video? I’m so ready for our third cohort. We’re closing enrollment this Sunday, and the cohort starts on October 11th. Check it out here.

🧑‍🎓Burb Beta Program: Burb is a new platform to help you test, operate, and scale high-value cohort-driven courses/communities. It can help you with content, surveys, tracking student progress, and automating all the things. What’s really cool is that the platform integrates with your current systems like Teachable, Thinkific, Slack, Circle, Twitter, and your email marketing software to drive student engagement. Interested? Fill out this short form.

✒️Masterful Storytelling: Award-winning author and writer for the New Yorker Adam Davidson is launching his course on storytelling. I already got a sneak peek and loved his storytelling framework. The premise is to help you turn your life, business, or career into a clear and powerful story that will attract ideal opportunities… and repel the wrong ones. The cohort starts on October 18th. Check it out here.


📈 Productivity

Someone needs to hear this! (Definitely me.)

Let’s make Q4 the best quarter yet,

Julia

Your Copywriter & Online Course Specialist

PS: No big deal! Just a DOUBLE RAINBOW in front of our Airbnb in Quebec City.

Double Rainbow in Quebec City

PPS: Missed last week’s newsletter? I wrote about where breakthroughs come from, how to do case studies, and more exciting course launches. Read it here. 

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Julia Saxena

I help course creators pack their cohorts with their ideal students and deliver a transformational learning experience. Follow me on Twitter for daily essays about all things copywriting, online courses, and productivity.

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