ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
QuarterQ1Q2Q3Q4Q5Q6Q7Q8Q9
2
People
3
Target headcount
4
Current headcount
5
Diverse headcount
6
7
Attrition, regretted
8
Attrition, not-regretted
9
10
Total candidates in hiring pipeline
11
Candidates close rate
12
13
Glassdoor score
14
Employee satisfaction score
15
Bookings & Revenue
16
Revenue planned, $k
17
Revenue actual, $k
18
19
New ACV Bookings planned, $k
20
New ACV Bookings actual, $k
21
22
Expansion Bookings, planned, $k
23
Expansion Bookings, actual, $k
24
25
MRR planned, $k
26
MRR actual, $k
27
28
PS planned, $k
29
PS actual, $k
30
31
Gross Margin
32
PS Gross Margin
33
Cash
34
Burn planned, $k
35
Burn actual, $k
36
Operational months
37
Cash balance, $m
38
Burn multiple
39
Sales
40
Total AEs
41
Fully ramped AEs
42
Bookings capacity
43
Avg Quota per AE, ARR
44
45
Quota Attainment % by $
46
Quota Attainment % by people
47
Pipeline to Quota Ratio for next quarter
48
49
Target # of Leads Generated by Sales
50
Actual # of Leads Generated
51
Lead Conversion Rate
52
53
Total SDRs
54
SDR/AE Ratio
55
SDR Target (meetings or dollars)
56
SDR Attainment
57
58
Total PS Headcount
59
60
Sales efficiency
61
Sales cycle, days
62
63
ARPC Overall, $k
64
ARPC New Customers, $k
65
Marketing
66
Cost per Lead
67
Lead Velocity Rate
68
69
Target # of Leads Generated by Marketing
70
Actual # of Leads Generated
71
Lead Conversion Rate
72
73
CAC, fully burdened
74
Months to Repay CAC, GM Burdened
75
CS
76
Net Dollar Retention
77
Logo Retention
78
79
Customers expanded, count
80
Customers expansion, $k
81
82
Customers churned, count
83
Customers churned, $k
84
85
Customers downgrade, count
86
Customers downgrade, $k
87
88
Total Customers
89
90
Engineering
91
92
Reliability
93
Availability
94
Incident Rate
95
96
97
98
99
100