Matt Barker’s Post

How I easily 2x content production (without spending more time writing): (isn't as hard as you think) 1. Plot out my week of content I map out exactly what post is going on each day of the week. This makes it pretty fookin easy to know what I'm writing when I sit down either A) at the start of the week to batch write or B) when i sit down on the day to write something. Everything's easier with a plan. 2. Use frameworks for each piece of content When I need help to write quicker, I just follow frameworks. A framework is a structured order of prompts that define what you write about and in what order. This is basically (in my opinion) what copywriting is. When you know what you're writing basically line by line, it's really easy. Do anything to not be sat gawping at a blank Google Doc. 3. Repurpose content People still seem to have a really big problem with this. It doesn't matter if you have a small audience. It doesn't matter if you think people will notice. It doesn't matter full stop. If you want to A) put more content out and B) do it in less time and C) get predictable results. Start repurposing more. Tip: you can either A) copy and paste an old winner or B) take an old winner and remix it as a story, opinion, step by step guide, framework, anything. Alright, that's it. This is assuming you: - have a content strategy - have proven copywriting frameworks - have a good ideation system - have a library of existing/past content Most people probably don't have this. If that's you, then best you get started :) If you do have this, then...best you get started too :) ↓ p.s. if you want to stop chasing clients and start attracting them, try my new 3 Day Clients Come to You Challenge: https://lnkd.in/eQ4aci86 (it's free)

5 steps to turn a YouTube video into a LinkedIn post (in under 60 seconds): 1. Pick a YouTube video you love (page 2) 2. Copy paste URL into MagicPost (page 3) 3. Generate the post (page 4) 4. Edit the post (page 5) 5. Don't plagiarise (page 6) If you’re a beginner, borrow credibility from others. Stand on the shoulders of giants. And use tools like MagicPost to make that writing process CRAZY fast. --- Here's the finished post as I walk through in the guide: 'Lara Acosta made her first $10,000 with no logo, no website and no pitch deck. And you can do the same using LinkedIn. Here's how (5 steps from Lara herself): 1. Identify your niche Figure out what problem your ideal audience has. If it's founders looking to grow their profile and get more leads but have no time to write content, your solution is to do it for them. 2. Build an offer Keep it simple and focused on solving the identified problem. For example, if you're selling LinkedIn Ghost Writing for busy founders, keep the offer simple, remove as much friction as possible, and provide proof of your ability to deliver. 3. Grow your network Quality over quantity. 100,000 followers are useless if none of them fit your ideal client persona. Daily, post content, network with potential leads, and pitch them. 4. Optimize your LinkedIn Turn your LinkedIn into a money-making landing page that converts to leads, sales, and followers. 5. Showcase your work Build a live portfolio of your work on LinkedIn. Your content needs to be outstanding for a potential buyer to want to do business with you. Remember: People don't care about your logo or website. They care about you and what you're able to do for them. So start posting one LinkedIn post every single day. You don't need more advice or another motivational post. You just need to start. And remember this: You only need 10 clients at 1K each, 5 clients at 2K each, or 3 clients at 3.3K each to make your first $10,000. The more clients you get, the more testimonials you get, and then the higher you can raise your prices. So, when are you gonna start?' --- Pretty damn good eh? This is by far the best AI produced content I've created myself. MagicPost makes it scarily easy. I would definitely use this. Credit: Lara Acosta's YT vid as the source.

I'm normally a slow mover. But last 4 months that changed. I take my time with things. I never rush to get things done. I look after my energy levels. But over the last 4 months I've been going pretty hard on moving my business forward. Here's 3 things I've been working on and what to expect in the future: 1. I'm finally getting a website Around a year or so ago a dude made me a landing page, but it wasn't good. Helped me build my email list + drive sales for first digital product, which was great. But it wasn't my vibe at all. And I've grown a lot since then. Now, been working on a new website to drive my biz from: - get email subs - sell products - post my best blogs/newsletters I'll drive 99% of my social traffic here. Can't wait to go live, feels good to level up. 2. I invested in coaching/consulting At the start of the year I identified 3 areas I wanted to improve on: 1. Create a simpler, more scalable suite of offers 2. Use my email list to drive more revenue and create more customers 3. Sell more stuff on auto pilot I'm getting married in August. I'm planning on building a family, having kids. Now's the time for me to set myself up for the chaos that will ensue. So I invested in help. I paid for coaching + access to communities to help me do 1 & 2 (toilet jokez lolol). I paid for someone to help me with 3, by building a new lead magnet, writing me an email sequence and showing me how that process works so I can do it myself. So far, it's going well and I'm learning a ton on the way. 3. I've soft launched a new community It's called Copy Builders. It's for solopreneurs, agency owners and founders who want to stop chasing views, followers and engagement and start writing content that drives 3-5 inbound leads per month. Around the end of March, I opened up spots for 10 "OG Founders" so we can launch and build the community together. (they sold out in less than 1 week, wild) We'll work together, get them results and iron out any teething issues. Then open up to the public. Couple of cool wins already, after 1 week. More to come on that. Doors will be open to the public soon. And finally, a side note: I've spent way less time engaging on LinkedIn. After spending the better part of 2 years building my network on LinkedIn, it's nice to now be able to take my foot off the gas in that area. I've done the unscalable stuff, now I can focus on other areas aka my actual business. ↓ p.s. if you want to stop chasing clients and start attracting them, try my new 3 Day Clients Come to You Challenge: https://lnkd.in/eQ4aci86 (it's free)

Bad digital writing: - Hooks you in with wild, crazy promise - Actual content is complete toilet - Leaves you feeling bored The kinda post you think "alright, i'll open it just to see" and it's just the same, regurgitated crap. A waste of yours and the writer's time. But, GOOD digital writing: - Hooks in the right person with on point messaging - Delivers on the promise in the hook - Feels impactful + engaging The secret? Attracting the right attention. Loads of random attention is pointless. Attract the right person → deliver the right content. ↓ p.s. if you want to stop chasing clients and start attracting them, try my new 3 Day Clients Come to You Challenge: https://lnkd.in/eQ4aci86 (it's free)

Back in December 2023 I created a course called The Digital Copywriter. It's a self-paced, step by step guide on how to write faster, more compelling content so you get predictable inbound leads for your online business. In the 4 months since then, over 300 students have joined the course. And I've had a LOT of messages and testimonials and feedback. Like this one person business owner (pictured) telling me how it's helped them earn £1,000s. Or Jens, a solo architect who now spends just 1-2 hours a week creating content. Or Jeff, an email marketer who finally cracked top of funnel content, grew his followers by 20% and now gets way more engagement. Over the last 4 months since The Digital Copywriter launched, it's only been available for around 10 days. (one 4 day launch, one week long re-launch) But today, the doors open. You'll get instant access to the course + these bonuses until Tuesday 30/04: Bonus #1 - 10 digital writing micro lessons so you accelerate your social media copywriting skills and generate more engagement, quicker Bonus #2 - Access to my swipe file of 100+ high performing pieces of social content so you never lack inspiration or suffer blank page syndrome Bonus #3 - 10 detailed viral hook breakdowns so you understand the secrets of viral hook writing...INCLUDING templates to quickly apply yourself → Get instant access here: https://lnkd.in/eVU7gmQi p.s and I'm doing a live hook writing workshop as a bonus for anyone who grabs the course, so you can filter through the noise and attract your dream clients even faster. See ya inside :)

The next time you overthink: - your linkedin headline - your subject line - your hook Anything. Just know this: Kanye West's picture on Spotify is of a mountain goat. It doesn't matter, guys. - take the spontaneous trip - call yourself an astronaut - add that funny picture to your banner Have fun and enjoy yourself. ✌️ try follow me Matt Barker for daily content

Everyone: "hooks are clickbait". Me: "hooks are filters". Here's the problem: Most people write hooks: - wanting to go viral - wanting the most attention - making crazy wild promises Then they don't deliver good content. And the reader gets annoyed. That's clickbait. Instead, write your hook: - to attract the right person - to cut through the noise - to give directions for your dream client Then deliver good content. And give your reader a fun time. No point attracting 1,000,000s of views, if they ain't gonna like what you have to say. Or sign up to your newsletter. Or enter your ecosystem. Your hook is a filter. Use it wisely. ↓ p.s. if you want to stop chasing clients and start attracting them, try my new 3 Day Clients Come to You Challenge: https://lnkd.in/eQ4aci86 (it's free)

My weird storytelling trick: "The Morning Coffee". Here's what I mean: On Monday morning, I went out for coffee. I was alone, just me and the barista. But we heard a car crash. It was right behind us. The people were fine. The driving in Cyprus is typically terrible. (side note: I saw 3 car crashes that day.) Then I went home to write a story email to my list. All I needed to do was tell the story of me having my coffee seeing a car crash. But here's how I made it USEFUL: 1. I created a lesson around learning how to drive 2. I related that to learning how to write copy 3. I made my offer My subject line was 'content car crash'. I got 5+ leads from that email. And I closed 2 of them. I'll be doing this more. What do ya think? ↓ p.s. if you want to stop chasing clients and start attracting them, try my new 3 Day Clients Come to You Challenge: https://lnkd.in/eQ4aci86 (it's free)

The truth about social media: People are making $1,000,000s. Because they're not afraid to sell. Here's what I mean: 9 days ago I posted on LinkedIn talking about the misconception people have around selling on social media. And the godfather of LinkedIn himself, Justin Welsh, added his two pence: "I can assure you that you can sell on social media." Just to confirm, if you're unsure who Justin is: - 1,000,000+ social media followers - Over $5,000,000 in revenue - Former CRO of a $70M ARR company So when it comes to making money, safe to say Justin knows a thing or three. But people are still afraid to sell on social media. I think this is because we see so many self-serving business owners sharing results and come across braggy and arrogant. We so desperately don't want to be that, that we think we can't sell at all. You can sell. And LinkedIn is the perfect place for it: - It's a business networking platform - Full of active business owners - Sales Nav is a literal tool that LinkedIn created to help you get sales from LinkedIn...lol. The platform wants you to do business. It's why they have 100,000,000s of users. Because people can and do make a lot of money from it. But they don't make that money by sharing: - Top tips - Burnout posts - Industry updates They make money from sharing: - Customer results - Client testimonials - Real, compelling social proof Start playing the game. Use social media as a sales channel. It ain't as scary as you think. ↓ p.s. if you want to stop chasing clients and start attracting them, try my new 3 Day Clients Come to You Challenge: https://lnkd.in/eQ4aci86 (it's free)

How to organise 7 days of LinkedIn content (in 5 steps): An easy system to make content creation 10x LESS stressful (without needing complex automations) Save yourself the stress → get better results + grow. If you want to: Post consistently Not hate writing content Save yourself time creating Know what to post and when Here's what you can't be doing: 1. Winging it and writing content on the spot 2. Constantly feeling under pressure to create "something" 3. "Falling behind" because you don't have a system in place You're underestimating how good it feels to be organised. And how predictable and reliable your results become with a system. Knowing exactly what to write and when, is a beautiful feeling. Use Taplio to organise your weekly content: 1. Create your Ideal Schedule 2. Add colour coded labels per day 3. Analyse your last 90+ days of content 4. Build your content Hall of Fame 5. Double down on your MVPs Your easy 5 step system to organise your LinkedIn content ↓ Schedule → label → analyse → build a library → double down. ♻️ REPOST if you think your network will like this.