Diego Lomanto’s Post

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CMO @ Writer | Enterprise Generative AI, Ex-UiPath VP Product Marketing, Startup Advisor/Investor

Earlier this week, I was asked to present Generative AI use cases to an audience of 60 tech CMOs. The awesome content and design team here at Writer (h/t Alaura Weaver 🌈♾️ and Nastia Kobzarenko) helped me build this presentation. I think it does a pretty good job laying out the foundation of how you can apply generative AI to marketing in practical, ROI-driving use cases.  I wish I had this concise guide in previous roles, so I figured I’d share it here. We also added some content around non-marketing use cases.  Slide 6 lists a few of them, but since the audience was CMOs we focused on marketing as the deep dive. Fwiw my favorite use case is the sales enablement one on slide 31-33.  The audience seemed to agree as well. (Shoutout to Anna Griffin for pioneering that use case). Would love to answer any questions you may have about the deck, and also hear other use cases from marketing leaders using generative AI in novel ways. Let’s discuss! #marketing #generativeAI

Frederick Tubiermont

I equip your team with the tools, strategies, and confidence they need to excel in sales and marketing—turning them into a growth engine for your business.

8mo

Wow, one of the best executed presentations I've seen in a while 👏

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Simone Morellato

CMO | Marketer, Builder, Innovator | AI Trailblazer, Kubernetes Enthusiast | Help Tech Companies Articulate Product Value and Differentiate it in the Market

8mo

Great presentation and insights! Your mention of sales enablement and RFP on slides 31-33 was the first use case my team built a bot for. Later, we also developed a bot to answer analyst questionnaires for Quadrants and Waves. 😀

Jamie Barnett, CISSP

CMO, advisor, and board member. Listener, learner, upstander. Die-hard Monty Python fan.

8mo

I love this!

BEKIOUA Farouk

Boostez 🚀la performance de votre entreprise avec mes conseils et formations sur mesure💡

8mo

Interesting!

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Matthew Chiodi

Chief Trust Officer at Cerby | former CSO, Palo Alto Networks

8mo

This is good stuff. Great presentation!

Chris Mayfield

Director of Product Marketing

8mo

Great insights. Thank you for sharing.

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Mitangi Parekh

Content Marketing Director at eSentire | Freelance B2B Cybersecurity Content Writer

8mo
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Gisele Ribeiro

Director of Strategic Communication | Head of Strategic Communications | Corporate Communication | Public relations | Press Office | Digital Strategy | Marketing | Branding | Storytelling | Social media

8mo

Very helpful! Thank you for sharing

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Mark Wilkinson

Sales @ Writer.com, a Forbes AI 50 company | Generative AI for Enterprises

8mo

great use cases - love this

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