Earlier this week, I was asked to present Generative AI use cases to an audience of 60 tech CMOs. The awesome content and design team here at Writer (h/t Alaura Weaver 🌈♾️ and Nastia Kobzarenko) helped me build this presentation. I think it does a pretty good job laying out the foundation of how you can apply generative AI to marketing in practical, ROI-driving use cases. I wish I had this concise guide in previous roles, so I figured I’d share it here. We also added some content around non-marketing use cases. Slide 6 lists a few of them, but since the audience was CMOs we focused on marketing as the deep dive. Fwiw my favorite use case is the sales enablement one on slide 31-33. The audience seemed to agree as well. (Shoutout to Anna Griffin for pioneering that use case). Would love to answer any questions you may have about the deck, and also hear other use cases from marketing leaders using generative AI in novel ways. Let’s discuss! #marketing #generativeAI
Great presentation and insights! Your mention of sales enablement and RFP on slides 31-33 was the first use case my team built a bot for. Later, we also developed a bot to answer analyst questionnaires for Quadrants and Waves. 😀
I love this!
Interesting!
This is good stuff. Great presentation!
Great insights. Thank you for sharing.
Very helpful! Thank you for sharing
great use cases - love this
I equip your team with the tools, strategies, and confidence they need to excel in sales and marketing—turning them into a growth engine for your business.
8moWow, one of the best executed presentations I've seen in a while 👏