Creatives Are Too Afraid To Negotiate

Big companies thrive when creatives sell themselves short.

Chris Valdheims

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Photo by Axel Ruffini on Unsplash

We’ve all heard stories about artists screwed over by record labels or creators who lose their brands to their partners. This happens a lot.

It’s tempting to say that these companies are shady (some are) and relieve the artist of all responsibility for making these bad deals.

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