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During a week of anxiety for many women in the United States, Victoria’s Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us “real” women to be the ones defining what beauty is.
Once aspirational and the standard for unattainable beauty, the brand is stripped to reveal the real women who are now everything to them. The endless parade of short sentence platitudes overlaying smiling personifications of inclusivity misses the mark. Instead, it reads as a performative recipe.
“We’ve changed.” Check.
“We see you.” Check.
“Real.”
