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The School of Marketing Weekly Roundup

by Magan Ward

The Weekly Roundup is a weekly email that dives into all things digital marketing for digital entrepreneurs with latest news, my fave software recommendations, and new must-have products. Brought to you by Magan Ward, an email marketing expert and digital marketing educator who is on a mission to help more digital business owners build well-connected audiences that pave the way for more growth, and work life balance.

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Featured Post

exactly how I've grown my list in 2024

Shop · Podcast · Blog · Instagram · TikTok Brought to you by the Podcaster's Weekly Newsletter Anyone else keep thinking that something was still loading with the blue circle at the top of Instagram and Facebook over the last week once they rolled out their Meta AI search tool? I can't be the only one with Windows PTSD and the blue swirly circle of death. Why You Should Get ThriveCart Now Many of you have heard me talk about ThriveCart, it is my cart system of choice for courses, one-off...

20 days ago • 3 min read

Shop · Podcast · Blog · Instagram · TikTok Brought to you by Podcaster's Weekly Newsletter I'm having too much fun on Threads these days. It allows for some fun, quick dopamine hits. Perhaps it is my lack of experience on Twitter X - was this how fun it was to Tweet back before Elon took over in the olden days? Serious question though - do you still post/send Tweets or are they calling it something else? Back to business - Threads - I posted a fun Two Truths and a Lie on Threads and thought...

27 days ago • 3 min read

Shop · Podcast · Blog · Instagram · TikTok Brought to you by Above the Fold Newsletter Listen, sometimes I sit down here and have no idea what I'm about to write. Michael Scott said it best, "Sometimes I'll start a sentence and I don't even know where it's going. I just hope I find it along the way." I'll tell you what I do know though - that people get really weird about an eclipse, as if we didn't just see one in the U.S. in 2017. And as if it doesn't literally happen all the time, just not...

about 1 month ago • 3 min read

Shop · Podcast · Blog · Instagram · TikTok Brought to you by SEMRUSH Can you imagine a week without looking at social media? I did it, with the exception of dashing onto the 'gram to snag a recipe for Easter brunch that I had saved I actually stayed OFF of the socials! Meanwhile, my emails were doing their thing sitting at 55+% open rates, I actually made more in sales last week than I have in a while, and my list grew by 800 subscribers while I went on adventures with the kids for spring...

about 1 month ago • 6 min read

Shop · Podcast · Blog · Instagram · TikTok Last week after I dropped the kids off at school, my phone lost service, for a SOLID 20 minutes. At first I was annoyed, and then I wondered if Leave the World Behind was coming true (good watch on Netflix, by the way) but then I was like... Whew. How lovely to not receive a single notification on ANY platform, no texts from the baseball coach's group text, no phone calls, no NOTHING. (Yes, I recognize the double negative. Did it on purpose, you...

about 2 months ago • 4 min read

Shop · Podcast · Blog · Instagram · TikTok Last fall we went to a Buc-ee's for the first time ever… And I stirred up MUCH controversy on my personal Facebook page when I asked what the hype had been about. People were legit furious and instantly came to the defense of the fun-loving semiaquatic rodent in a baseball cap. In full transparency, I have no beef with Mr. Buc-ee, he’s cute. I just simply was expecting an out-of-this-world experience with the food since it was all anyone could talk...

about 2 months ago • 6 min read

Shop · Podcast · Blog · Instagram · TikTok LinkedIn - I know I don't use it as much as I should, but it never felt friendly to the B2B marketer. It always felt too "I'm a corporate girly looking for a corporate gig." And I once was, not that long ago, a corporate girly. Somewhere out there is an old LinkedIn profile on a cloud server with a fresh-faced 20-something Magan profile pic looking for opportunities in the insurance industry. That life was many kids and Excel spreadsheets ago. But in...

2 months ago • 4 min read

Shop · Podcast · Blog · Instagram · TikTok Tomorrow is National Oreo Cookie Day. I will be celebrating. I once had Oreo cookies incorporated to my brand shoot, and I don't know if there's anything else to say about this... I am curious thought, are you an Oreo cookie fan, too? There are about 8,000 new friends receiving this email today, and for that, I've got a few questions plus a gift for everyone! Get started by clicking an answer below! When you finish the quick survey you'll receive a...

2 months ago • 4 min read

Shop · Podcast · Blog · Instagram · TikTok Yes, that was the real subject line for this email, not a place holder reminder for myself...though not a bad idea. How many times have you been stumped on your email subject line? *I'm raising my hand A biz friend of mine recently shared about how she started a email subject line test 9 months ago, and the results were amazing. I asked her permission to share this with you (Hi, Yadsia!) Her idea was to stop using emojis in her subject lines and to...

3 months ago • 5 min read

Shop · Podcast · Blog · Instagram · TikTok Last week I started the project of refinishing my bathroom cabinets. I was beyond over-confident. All because a man said something about it being a bad idea, it was not my husband by the way. And I’m not here to bash men, just that particular one. But, I’m pleased to say the bathroom project is working out decently well. Sometimes you have to take a chance on yourself. Take the leap. Just do the thing. That’s what I thought last April when I emailed...

3 months ago • 4 min read
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