Brett Chang’s Post

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Co-Founder and CEO of The Peak, Canada's most read daily newsletter

📈 Alex Blumenstein, Taylor Scollon and I just sold The Peak to Moses Znaimer's ZoomerMedia Limited for an aggregate purchase price of $5 million. Here’s how it all happened… Think back to 2020: At the start of the pandemic and Taylor, Alex and I were figuring out what was next for us. We loved Morning Brew and couldn’t figure out why nobody was writing a similar product for 🇨🇦… We consumed every article / podcast about their business, and developed our MVP (minimum viable product). We brainstormed names and came up with The Peak. It was a business term (market peak) and also Canadian (mountain peaks). Our friends at August spun up the logo. A week later, we started writing… The first newsletter went out on July 16, 2020 and we got it out every weekday after that. Taylor, Alex and I split up the writing. We shared it on LinkedIn, annoyed our friends to do the same, and Taylor got started on paid ads. Slowly but surely we got some traction. People loved our fast and fun Canadian business content. Eventually we cracked the code on acquisition and next thing you know… We hit 100,000 subscribers. At the same time, we were hard at work on selling ads. Alex and I had a ton of success selling to advertisers who valued our audience of affluent modern Canadian business leaders. And we hit millions of dollars in revenue. But the biggest breakthrough? Hiring an incredibly talented team. Truthfully, this was by far the biggest unlock and we couldn’t have done any of this without Sarah Bartnicka, Quinn Henderson, Katie Schiefer, Jonathan Vassallo, Kimberley Drapack, Tricia Chan, Eileen Nugraha, and Chris Abraham. Our talented team turned The Peak from a newsletter to a sustainable media business.   Which led to a few acquisition offers but nothing felt right… Until we met Moses Znaimer and the Zoomer team. Moses and the team are unreal. — Moses is a Canadian media pioneer (MuchMusic, CityTV, etc) — Built an amazing Canadian media business w/ Zoomer — Undertaking an ambitious transformation to reach new audiences with their acquisition of blogTO and Daily Hive We're joining Zoomer to supercharge our vision of becoming the go-to media outlet for modern business leaders and decision makers in Canada. And I couldn’t be more excited to work with Moses, Omri Tintpulver and the whole team. If you read The Peak, listened to a podcast, attended an event, bought an ad or watched one of our TikToks, you supported us on this journey and we’re so grateful. Thank you again! Lastly, thank you to my good friend and counsel Spencer Burger, and the ConnectCPA LLP team for their support on this transaction. We're super happy and tremendously grateful to our team, investors, advertisers, readers, viewers and listeners. What’s next? The Peak you know and love isn’t going anywhere—it’s only going to get better. Thank you for taking this journey with us, and we’re excited for what comes next.

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Qasim Virjee

Founder/CEO @ StartWell

11mo

Congrats, but why did you sell and not just keep running/growing the company yourselves?

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Linda North

Founder, NorthPR Inc.

11mo

Wow, Brett Chang! Congrats! Fondly remember our first conversation in your early days. This is awesome news.

Dave Haber

Growth consultant & fractional CMO helping B2C & B2B brands drive efficient growth

11mo

Congrats Brett Chang Alex Blumenstein Eileen Nugraha and the entire team at The Peak. I'm both an avid consumer of the newsletter, and an advertiser on it, and based on my experience, this acquisition was a no brainer for the Zoomer team. Onward!

Corby Fine

Thinks like a Marketer, acts like an Operator. Leader, Digital Ninja, Certified Coach, Business Developer, CX Guru, Data Junkie, Drummer and Host of the "Fine Tune with Corby Fine" Podcast

11mo

Awesome news Brett. Congrats to you and the entire team.

Raphael Sammut

McKinsey & Company | INSEAD MBA

11mo

Congrats Brett, Alex and the whole team! The Peak newsletter was one of the first unlocks for our team at Billdr in launching our product in the Toronto market. It was great working with you and wish you all the best in taking The Peak to new heights ⛰️

Shawn Qanun

Building Sales @ Minerva | Getting ahead of bad money, for good | SaaS Sales + Fintech Enthusiast

11mo

Congrats gents what an amazing milestone!! You all should be extremely proud and well deserved 👏

Matt McGowan

General Manager, Snap Inc (Snapchat, Bitmoji, Spectacles) | Board, Advisor, Mentor

11mo

Congratulations Brett Chang ! What a fantastic story and still my fav morning read 💛

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Nora Hickey

Account Director, Technology at Edelman

11mo

Congrats to the whole team at The Peak 🔥⚡️

Mimi Lam

Suits 👉 Startups :: Advisor and Private Investor :: Co-Founder of Superette

11mo

INCREDIBLE 🔥 huge congrats to you Brett Chang and team. The power of a great product and execution. It’s been great to see The Peak grow and build such a strong community across the country. Cheers to your success and exciting new steps!

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