Bootstrapping 6 Products to $35K Monthly Revenue (June stats)

Hey Indie Hackers!

Every week, I send a marketing Case Study from a profitable Solopreneur. Today I want to share with you the recent issue with Nick, who quit $350,000 design job at Meta to bootstrap his own products 👀

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Tell more about your core products

1. ​Movevirtual: Off-shore growth assistants to scale your business.

Every growth assistant (virtual assistant, designer, social media manager) is pre-trained to help small and medium scale business increase reach and revenue.

I bootstrapped it and grew the business to $10k MRR in 2 months and regenerated over $50,000 revenue in 4 months.

2. ​Get Baked: Started as a free design roasting service to help indie hackers ship better quality landing pages and products & understand the value of design in general.

In the last two months, we have exponentially grown the service and generated over $12,000 in revenue.

3. ​Indie Design Kit: Enables indie hackers to ship high-quality designs.

We launched Indie Design Kit with 50 landing pages, marketing templates, and UX help guides. Now we have extended it to include 50 Tailwind CSS templates.

With Indie Design Kit, we reached #1 on Product Hunt and generated over $6,000 in revenue over 2 months.

4. ​Baked Design: Our new design studio focusing on taking products from 0 to 1, generating revenue and funding.

We work with early-stage startups to enterprises to build better products that serve millions across the globe.
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​5. Value: A closed group (19 members) focusing on mentorship, sharing learnings, educating, indie hacking, design & UX.

Started last week of May and has already regenerated over $1,300 revenue.

6. ​Home Services: Started a local home cleaning service and got first-hand experience in customer support, hiring, communication, and marketing.

The struggles I went through as a local business owner helped me in starting Movevirtual. The business is currently run by virtual assistants and brings in $7,000 in revenue every month.

What problems do your products solve?

Movevirtual helps businesses reduce employee expenses while scaling without compromising quality through off-shore hiring. Our growth assistants have helped businesses grow their revenue from $1k to $13.8k in two months.

All the other products mainly focus on design and how design can help people deliver products that evoke emotion. We help indie hackers, startups, and enterprises uniquely present their products through visual design, UX, and motion design.

Who’s your ideal customer, and how do you acquire them?

Each of my businesses has different customers, and it’s a challenge to context switch and acquire them all using a single source.

For Movevirtual, my ideal customer is a small business owner who is looking to scale their business. I help these businesses to focus on their growth & personal life while we take care of customer support, generating leads, and marketing their business, which results in revenue

For Getbaked, Indie Design Kit, and Baked Design & Value, my ideal customers are indie hackers or tech-skilled solopreneurs who are building great products.

They have minimal design skill set and difficulties launching uniquely designed digital products. Twitter is the only acquisition channel, and 90% of the customers are organic with zero paid marketing to date, as we use “show & tell” strategy to acquire all our customers.

Share your core metrics

1. ​Movevirtual:

• $10,400 MRR
• $50,000 revenue in 4 months
• 13 Customers

2. ​Get Baked:

• $500 MRR
• $12,300 Revenue in 4 months
• 30+ Customers

3. ​Indie Design Kit:

• $6,325 Revenue in 2 months
• 600+ Customers
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4. Value:

• $98 MRR
• $1,345 Revenue in 20 days
• 19 Customers
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5. ​Home Services:

• $7400 MRR
• $80,600 Revenue in 10 months
• 279 Customers

How did you get your first 10 customers?

With Movevirtual, I tested Facebook ads and got low-quality leads as I still had minimal knowledge of how to market the offer.

I spent weeks trying to build scripts, emails, and documentation on how to reach businesses and pitch my idea. None of those worked. They just delayed the failure!

What worked for me was selecting a particular niche and joining these groups (started with House Cleaning business owners). I tirelessly helped people with setup, design, and marketing to build a reputation among business owners.

Once I had confidence in my offering, I started talking about it in replies (I never posted about my business in any groups). They resulted in direct messages, calls, and eventually my first customers in 24 days.

Only 2 out of the first 5 customers are still with Movevirtual. I have personally off-boarded them and understood the reasoning behind canceling the plan (expensive). This resulted in switching the pricing plans from monthly to bi-weekly, this was one of my strategies to make the offer sound cheaper, and it worked!

Everything related to design was focused on “giving”: free design roasts, free reviews, and free anything related to design for one whole month before introducing design as a service.

Once we established our skill set through designing in public, we had complete confidence to generate rates. We got our first paying customer 5 minutes into launching Getbaked. 2 minutes into launching Indie Design Kit, and 1 day into launching Value.

My goal with every project is to reach minimum $1,000 in a week and then double it every 2-3 weeks. Always validate your ideas in public and keep the time frame short as you launch more products.

What’s your Best marketing decision and why?

My best marketing decision would be building in public!

Openly building your products is a form of marketing, and it has helped every single product launch. The best example would be GetBaked. I started roasting landing pages for free to show my appreciation and grow my Twitter presence.

This one strategy has led to roasting 50+ landing pages and creating a strong community that has always supported me through thick and thin!

My strategy of giving has helped me grow my personal account from 0 to 300 in less than a month, and building in public completely changed my reach, as I grew from 600 to 6000+ followers in 4 months and 20 days.

What is your top-1 marketing challenge, and how do you plan to solve it?

Acquiring customers for Movevirtual has been my biggest challenge so far. I need a better story to tell when sharing on Twitter, customer calls, and website.

Growth has been stagnant after I grew the business from $0 to 10k MRR in 2 months. I have recently started sharing a lot about Movevirtual, which has resulted in generating some leads through Twitter. I also launched a $498 referral program to generate quality leads.

The solution to this is speaking out loud about the business in public, personally reaching out to local businesses, cold emailing/calling, and being patient!

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Final thoughts

I love that the success of Nick's products has the same story.

It may sound crazy that you can follow one strategy for growing design products & services, home services, and growth assistants services.

"Give before you ask" is always the right strategy for any product and service.

P.S. Subscribe to my Free weekly newsletter to get Marketing Case Studies like that every week 👀