☕️ New coffee in town with IPO flavour. Kalve Coffee is taking creative approach with its IPO announcement - right on their coffee jars. Noticed it while grabbing my regular refill, and here’s why I think it’s a clever campaign from a marketing standpoint: 1. Compnay using their product as ad space, giving regular clients heads-up about the IPO while generating extra revenue from loyalists and curious shoppers who enjoy novelty buys (like me). 2. By targeting existing customers, they’re reaching a group that’s already familiar with the brand and may be more inclined to invest when the IPO drops—essentially letting customers pay for their own exposure. 3. Dual-language labels (Latvian and English) show they’re covering both local and broader audiences—smart move to maximize reach. 4. Coffee routines mean high visibility. So placing the message where customers engage daily lets it sink in gradually, building familiarity without overdoing it. 5. IPOs generally boost brand’s reputation, signaling growth, which can make people even more confident in the brand. 6. Overall, this is a memorable, low-cost way to spread the word. Well done! 👏
The best possible way to show how serious the company is! Kalve Coffee 👏🏻♻️
Non Executive Director / Financial Infrastructures / Banking / Capital Markets / Corporate Governance / Investor Relations.
5moMay the Force be with you!