James Brockbank

SVG4SEO - Here's the result of a simple little SEO experiment that confirmed the suitability and value of SVG (Scalable Vector Graphics) for the purposes of SEO (Search Engine Optimisation). https://lnkd.in/egWMR2XF

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If any of the #PPC folks missed search and social advertising events from #BrightonSEO, then this summary by Serge Nguele covers all the key events and information you need to know. Please give it a read! https://lnkd.in/d8625ZNz #SEO #search #socialadvertising #digitalmarketing

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Check out our latest article on how to maximise the usefulness of your existing databases. #b2bdata

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It’s time to settle a debate: do blog posts actually improve your SEO performance? We’re exploring the relevance of blog posts in relation to SEO, plus some top blogging tips, in our latest article. Click below to read … https://lnkd.in/etdeU46B #seostrategy #blogposts #blogsforseo #bristolseoagency #bristolseo

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Have you ever had an unsolicited direct email from someone offering a free 'SEO audit', or you've been offered one from an agency in what feels like an attempt to open a door for a future sale opportunity? If so, then my latest article on my website is probably for you! Within my guide, I explain the differences between free & bespoke SEO audits, how free audits can do more harm than good, and 10 reasons why you should almost always get a bespoke SEO audit. #SEO #SEOAudit #Marketing #OnlineMarketing #SearchEngineOptimisation https://lnkd.in/eUZWwvhv

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It's BONUS day in the Summer of SEO. (for those that signed up before it kicked off anyway - don't worry you can still get in) Talk about saving the best 'til last as they say. SEO insights that break the mould, that don't fit in the traditional pillars we create for ourselves in SEO. Advice that goes beyond best practice, that gives you a genuine edge over your competition. This could be my favourite day. Insights from: Grace Frohlich, Piotr (Peter) Olesson, Sarah Chaya Presch, Lana Phillips, Roxana Stingu, Mikael Araújo, Liv Day, Lauren Irwin, Sophie Brannon, Jasmine-Jade O., Rosemary Osuoha, Briony Cullin, Crystal Ortiz, Stephanie Long, Geoff Kennedy, Anna Moragli, Amy Leach, Himani Kankaria, Dani Leitner, JP Garbaccio Sponsored by one of my new favourite tools: Content Raptor Want in? Check out the link in the comments.

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Previously being a marketing director, knowing your market share and size of your total addressable market (TAM), filtered to actual not a wide assumption is key to your business success. Before you segment and create consumer target areas/attitudes and behaviours you have to know what you are dealing with. Going to narrow, you will hit the ceiling quickly. Too mass and broad... A lot of brand building involved and channel marketing to get cut through in the mass market and into memory structures for funnel activity based on lead time to purchase. Every pitch process we enter we focus on the share of search and share of market. Using models pioneered by binet and fields adapted for the online channel. Knowing the positioning of the brand segmented into their market based on the primary channel customer drivers needs to be analysed carefully so we know where there is room to grow, ceiling (need to attract new customers) and gaps. We recently grew one of our household name retail brand clients category share of search in Q4 by 6% YOY in a very competitive market. Equating the share growth to a YOY revenue growth of 15.4%.

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How aware are UK consumers of your business? With over 90% using Google for local services, optimising your Google Business Profile is essential. Gregg King can help improve your local SEO and offer further assistance. https://bit.ly/3W1r8BL #LocalSEO #DigitalMarketing #SEOTips

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WordPress 6.6 may affect other add-ons/page-builders so ensure that your site does not auto-update to WP 6.6. Test on a Staging site - and have an Exported back-up - before updating. Don't rush to update and then throw your Cornetto upwards. #WordPress

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Experts (SEOs or any other flavour) are great at identifying problems and highlighting what needs fixing. Recommendations are often ignored or left behind due to a huge gap between what’s suggested and how it gets implemented This disconnect between excellent audit recommendations and frustrating reality? This is the SEO implementation gap 

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Looking to level up your blog's visibility? SEO might seem like a daunting mountain to climb, but it’s really all about understanding the basics and implementing them effectively. I just came across a comprehensive article that breaks down key concepts and actionable strategies that can help anyone grasp the foundations of SEO. It’s all about small tweaks that make a big difference! The takeaway is that while SEO can seem technical, it’s truly an essential part of content creation that fuels growth and engagement. Understanding how to optimize your content can be the difference between blending in and standing out in the crowded online landscape. What’s your biggest SEO question or challenge? Let’s unpack it together and turn those insights into impactful strategies! https://lnkd.in/eV8C9CTA

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SEO content writing is a bit like hosting a proper British dinner party. You want your guests (readers) to feel welcome and stay for pudding, not dash off after the starter! 🍽️ Here's the thing: You can spend ages faffing about with keywords and meta descriptions (vital stuff, mind you), but if your content reads like a robot's had a go at Shakespeare, your visitors will scarper faster than a banker at bonus time. The secret sauce? Write like you're having a chinwag with your ideal client over a cuppa. Yes, the technical bits matter - they're your invitation to Google's party, after all. But it's the conversational tone that keeps leads hanging about, reading more, and ultimately picking up the phone. Remember: Your website isn't the Yellow Pages (showing my age there). It's your digital shop window, and every word should feel as welcoming as a warm pub on a rainy day. Ready to transform your website content from corporate waffle to lead-generating gold? Let's chat about making your SEO work harder while keeping your readers thoroughly engaged. Drop a comment below or DM me for a free 30-minute content strategy session! ☕ #DigitalMarketing #SEOTips #ContentStrategy #LeadGeneration

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Hello fellow #brightonseo attendees, hope you are all looking forward to next week as much as me? I will be on the Site Clinics Panel on Thursday at 11.10am, https://lnkd.in/envXVqrq along with Tom Capper, Claire Carlile and Sally R. so if you think it might be handy to have four experienced SEOs have a look over your site to give you some tips to fix any SEO problems do submit your site directly to Claire Carlile and we'll pick a few of the most interesting looking for some live SEO triage.

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Backlinks vs. Internal Links 🔗 ? It shouldn't be a competition. Backlinks are like votes of confidence from other sites, while internal links connect your web pages for easier navigation. Both are essential for a successful SEO strategy. How are you managing your links? If you need some help, our flexible SEO consultancy service might be perfect for you. It's a bit of back-up that will help steer you in the right direction. Check out the details below. https://lnkd.in/e5krVA_V #Backlinks #InternalLinks #MarketingStrategy

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Need to be in one of these meetings/focus groups where we discuss the absolute need for a radish/turnip emoji Apparently these new emoji may be coming to Android and iOS

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Why you need SEO - Social sizing - Crazy canonicals | The Filter This week’s episode comes to you from sunny Norwich! Sign up for The Filter here - https://lnkd.in/ezyZ-9Sg

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