KEY POINTS
  • Amazon on Thursday rolled out a new virtual shopping tool that uses augmented reality technology to enable users to try on shoes before they buy them.
  • The feature won't help users figure out how the shoes fit, but it will give them a sense of what they look like.

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Amazon on Thursday rolled out a new augmented reality shopping tool that lets users virtually try on shoes they may be interested in buying.

Amazon said the tool would make the online shopping experience easier and more interactive for shoppers.

In this article