Linktree joins Web3 with NFT features for creators

‘Link-in-bio’ category creator Linktree has entered the metaverse, allowing users to showcase, sell and lock NFTs.

Developed in partnership with the world’s largest NFT marketplace OpenSea, Linktree has announced a set of NFT features for creators to further monetise their craft.

Using the ‘NFT Gallery Link’, users will be able to generate a preview of their NFTs on their Linktree by adding the URL of an OpenSea collection. Creators can display up to six owned NFTs in their NFT Gallery, for users to purchase using their Metamask crypto wallets.

NFT owners will also be able to display the NFT as their profile image and background on their Linktree. A verification badge will click through to further information about the NFT, with verification powered by OpenSea and Metamask.

Finally, NFT creators can use smart contracts to lock their NFT links, to drive exclusivity. Only visitors who already own NFTs from a particular collection will be able to unlock the link, proving their ownership by connecting their digital wallet.

According to Alex Zaccaria, co-founder and CEO of Linktree, “Web3 and the power of blockchain has granted creators exciting ways to monetise their passions and build their community. As the creator ecosystem migrates towards this new iteration of the internet, Linktree is excited to provide a home for creators to aggregate their digital assets and showcase what’s important to them.”

Linktree recently raised USD$110 million, and the company said its focus is on creating new revenue streams for creators and brands.

“Millions of people have chosen Linktree as their ‘digital home’ to bring together what’s most important to them, and so we wanted to give users a tangible means to display their digital art. OpenSea has been at the forefront of introducing the world to NFTs and is already widely popular on Linktree, so they were a natural partner to help power this functionality,” said Nick Rizzuto, Head of Partnerships & Innovation at Linktree.

“Linktree is hyper-focused on empowering all creators through partnerships & integrations with the platforms they rely on to grow and monetise.”

According to Ryan Foutty, VP of Business Development at OpenSea, “The new Linktree x OpenSea integration allows users to prominently display the work they’ve created or proudly collected, now just one click away on Linktree. We know many NFT creators and collectors already use Linktree to link to their collections on OpenSea, and we’re excited that the Linktree integration makes NFT displays that much more seamless and engaging.”

Linktree receives over 1.2 billion monthly views, making it one of the top 300 most popular websites globally.