| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | Name of project | Cause of Failure | Category | Year of start | Year of failure |
2 | Google Nexus One | Dependence on Others | Software & Hardware | 2010 | 2016 |
3 | Google Reader | No Market Need | Productivity | 2005 | 2013 |
4 | Google Allo | Poor Product | Social Media | 2016 | 2019 |
5 | Google Chromecast Audio | Competiton | Software & Hardware | 2015 | 2019 |
6 | Bump! | Acquisition Flu | Software & Hardware | 2009 | 2014 |
7 | Goo.gl | Failure to Pivot | Marketing | 2009 | 2018 |
8 | Google Buzz | Multiple reasons | Social Media | 2010 | 2011 |
9 | Google Wave | Multiple reasons | Software & Hardware | 2010 | 2012 |
10 | Urchin | Multiple reasons | Analytics | 2005 | 2012 |
11 | Orkut | Multiple reasons | Social Media | 2004 | 2014 |
12 | Google Glass | Poor Product | Software & Hardware | 2013 | 2015 |
13 | Picasa | Multiple reasons | Software & Hardware | 2002 | 2016 |
14 | Google Inbox | Multiple reasons | Productivity | 2014 | 2019 |
15 | Trusted Contacts | Multiple reasons | Health | 2016 | 2020 |
16 | Google Hire | No Market Need | Analytics | 2017 | 2020 |
17 | Google Bulletin | Bad Marketing | Social Media | 2018 | 2019 |
18 | Datally | No Market Need | Analytics | 2017 | 2019 |
19 | Google Tango | No Market Need | Software & Hardware | 2014 | 2017 |
20 | QuickOffice | No Market Need | Productivity | 2013 | 2014 |
21 | Google Blog Compass | Poor Product | Analytics | 2018 | 2019 |
22 | Google Fusion table | No Market Need | Productivity | 2009 | 2019 |
23 | Google Gears | No Market Need | Software & Hardware | 2007 | 2010 |
24 | Panoramio | No Market Need | Travel | 2005 | 2016 |
25 | Google Helpouts | Multiple reasons | Productivity | 2013 | 2015 |
26 | Google Code | Competiton | Software & Hardware | 2006 | 2016 |
27 | Google Spaces | Bad Market Fit | Social Media | 2016 | 2017 |
28 | Google Play Music | Acquisition Flu | Music | 2011 | 2020 |
29 | Google Schemer | Bad Marketing | Social Media | 2011 | 2014 |
30 | Google Ride Finder | Bad Timing | Transportation | 2007 | 2009 |
31 | Google Health | Multiple reasons | Health | 2008 | 2012 |
32 | Nexus Q | Poor Product | Software & Hardware | 2012 | 2013 |
33 | Jaiku | Acquisition Flu | Social Media | 2007 | 2012 |
34 | Google Lively | Multiple reasons | Software & Hardware | 2008 | 2008 |
35 | Knol | Bad Business Model | Education | 2008 | 2012 |
36 | Google Notebook | No Market Need | Productivity | 2006 | 2011 |
37 | Google+ | Multiple reasons | Social Media | 2011 | 2018 |
38 | Google Goggles | No Market Need | Software & Hardware | 2010 | 2018 |
39 | Google Sets | No Market Need | Software & Hardware | 2002 | 2011 |
40 | Google Latitude | No Market Need | Travel | 2009 | 2013 |
41 | Dodgeball | Lack of Experience | Social Media | 2000 | 2009 |
42 | Google Maps Engine | No Market Need | Transportation | 2013 | 2016 |
43 | Trendalyzer | No Market Need | Analytics | 2007 | 2017 |
44 | Apture | Acquisition Flu | Social Media | 2007 | 2011 |
45 | Freebase | No Market Need | Software & Hardware | 2010 | 2015 |
46 | Songza | No Market Need | Music | 2007 | 2016 |
47 | Bebapay | Legal Challenges | Transportation | 2013 | 2015 |
48 | Writely | Acquisition Flu | Productivity | 2005 | 2006 |
49 | Meebo | Acquisition Flu | Social Media | 2005 | 2012 |
50 | Android things | Poor Product | Software & Hardware | 2016 | 2020 |
51 | Expeditions | Bad Market Fit | Education | 2015 | 2021 |
52 | Tour Builder | No Market Need | Travel | 2013 | 2021 |
53 | Loon | Bad Business Model | Software & Hardware | 2014 | 2021 |
54 | App Maker | No Market Need | Software & Hardware | 2016 | 2021 |
55 | Google Home Max | Poor Product | Software & Hardware | 2017 | 2020 |
56 | Nest Secure | Poor Product | Software & Hardware | 2017 | 2020 |
57 | Pigeon Transit | Bad Timing | Transportation | 2018 | 2020 |
58 | Shoelace | Bad Timing | Social Media | 2019 | 2020 |
59 | Neighbourly | Multiple reasons | Social Media | 2018 | 2020 |
60 | Fabric | No Market Need | Software & Hardware | 2014 | 2020 |
61 | Google Station | Multiple reasons | Software & Hardware | 2015 | 2020 |
62 | Google Fiber TV | Multiple reasons | Software & Hardware | 2012 | 2020 |
63 | Google clips | Poor Product | Software & Hardware | 2017 | 2019 |
64 | Youtube Leanback | Multiple reasons | Entertainment | 2010 | 2019 |
65 | Follow your world | No Market Need | Travel | 2011 | 2019 |
66 | Google Trips | No Market Need | Travel | 2016 | 2019 |
67 | Areo | Multiple reasons | Food & Beverage | 2017 | 2019 |
68 | Youtube Gaming | No Market Need | Entertainment | 2015 | 2019 |
69 | Google Spotlight Stories | Failure to Pivot | Entertainment | 2013 | 2019 |
70 | Youtube Video Annotations | Poor Product | Productivity | 2008 | 2019 |
71 | Google Nearby Notifications | Poor Product | Travel | 2015 | 2018 |
72 | Swiffy | Failure to Pivot | Productivity | 2011 | 2016 |
73 | Mytracks | No Market Need | Health | 2009 | 2016 |
74 | Google Flu Trend | Poor Product | Health | 2008 | 2015 |
75 | Google Moderator | Multiple reasons | Software & Hardware | 2008 | 2015 |
76 | BufferBox | No Market Need | Transportation | 2012 | 2014 |
77 | Punchd | No Market Need | Marketing | 2011 | 2013 |
78 | Picnik | Bad Management | Design | 2007 | 2013 |
79 | Google PowerMeter | Multiple reasons | Analytics | 2009 | 2011 |
80 | Google Page Creator | No Market Need | Productivity | 2006 | 2008 |
81 | Google Video Marketplace | Multiple reasons | Entertainment | 2006 | 2007 |
82 | Translator Toolkit | Multiple reasons | Productivity | 2009 | 2019 |
83 | Encrypted Search | No Market Need | Software & Hardware | 2010 | 2018 |
84 | News & Weather | No Market Need | Productivity | 2016 | 2018 |
85 | iGoogle | No Market Need | Software & Hardware | 2005 | 2013 |
86 | Sparrow | Acquisition Flu | Productivity | 2011 | 2012 |
87 | Google Code search | No Market Need | Software & Hardware | 2006 | 2012 |
88 | Google Sky Map | Multiple reasons | Design | 2010 | 2012 |
89 | Google TV Ads | Bad Business Model | Marketing | 2007 | 2012 |
90 | Google Dictionary | No Market Need | Productivity | 2010 | 2011 |
91 | Google 411 | Multiple reasons | Social Media | 2007 | 2010 |
92 | Google Cloud Print | No Market Need | Software & Hardware | 2010 | 2020 |
93 | Google Chrome App | No Market Need | Productivity | 2010 | 2022 |
94 | Tilt Brush | Bad Timing | Design | 2016 | 2021 |
95 | Password Checkup extension | No Market Need | Software & Hardware | 2019 | 2020 |
96 | Material Theme Editor | Dependence on Others | Design | 2018 | 2020 |
97 | One Today | Failure to Pivot | Finances | 2013 | 2020 |
98 | Androidify | Failure to Pivot | Design | 2011 | 2020 |
99 | Touring Bird | No Market Need | Travel | 2018 | 2019 |
100 | Google Daydream | Multiple reasons | Design | 2016 | 2019 |