Eva Christine Reder’s Post

Anatomy of a Thought Leadership Post Step-by-Step Guide for your LinkedIn Content #GTM Posts have three main sections: 1. 🎣 𝗛𝗼𝗼𝗸 2. 💎 𝗩𝗮𝗹𝘂𝗲 3. 🧭 𝗢𝗳𝗳𝗲𝗿 (Optional) Here's a breakdown of each section: 1. 🎣 𝗛𝗼𝗼𝗸 No matter how good the post is, if we can't get people to stop scrolling, we won't get them to read the rest of the post. Think of each post like a micro-funnel. The hook is the top of your funnel. We use the SCANA framework to help us write good hooks. S - Statistic C - Contrarian Take A - Anecdote N - N'quiry/"Inquiry" a question your ICP has A - Answer to a common question your ICP has Remember: It's only clickbait if you don't deliver on the promise of the hook. If you do deliver, then it's just "click". No "bait". 2. 💎 𝗩𝗮𝗹𝘂𝗲 - You're optimizing for the most amount of value in the least amount of attention. - Offer a tutorial and/or a unique perspective. - Make bold statements backed with credible evidence. 3. 🧭 𝗢𝗳𝗳𝗲𝗿 Just like in great product design, where you never want to give your users a dead end, a well-crafted post strategy should direct readers to the next step in their relationship with you, which should be more value (by their definition). Avoid selling right away; most won't be ready for that step. It's better to direct people's attention and energy to more value. ^^ Follow this formula and you'll be creating great B2B content in no time. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: 🧭 Full funnel playbook: 1. https://lnkd.in/ewzVH62U 2. https://lnkd.in/gMvwCjSW 🤔 On knowing what exactly to post about: https://lnkd.in/gsYbVYmG 🔥 How to create high-value/viral B2B assets for your industry: https://lnkd.in/gi-jcGDH . . #venturecapital #vc #b2b #growth #gtm P.S. 🔔 Follow for LinkedIn GTM content for venture capital, startups, and their ecosystem. 👉 Private Message me the word "PLAYBOOK" and I'll share a Content Engine marketing strategy for your own B2B LinkedIn page.

It’s been 9 years since I sold Grasshopper for $175M. One question I get asked the most: > How did you bootstrap the business to 30+ million in revenues? This is a complex one. Several factors played a crucial role. Here are the 3 most important ones: ➡️ We were solving a REAL problem We started Grasshopper because we could not find a solution to handle our inbound calls professionally. We knew we were solving a problem - because we faced it ourselves. The product was needed. This allowed us to get to selling right away. And became profitable earlier on. ➡️ We sold our VISION When you’re offering a solution that’s truly needed, you find supporters around you. Our vision helped negotiate contracts with vendors. We started getting referrals because we were telling our story. So, you need to believe in your vision before others can. ➡️ We invested in PEOPLE One core value that everyone in our team followed: Act Entrepreneurially Acting entrepreneurially = Finding creative solutions to problems. This was at the heart of our hiring strategy. We had built a winning team. The reason why I was able to leave the day Grasshopper was sold. Want to get the play-by-play strategy on how I sold my company for $175M? Leave me a message with "SOLD" and I'll send you my full strategic deck. Includes 11 key metrics, stages, and weights to know before getting acquired. David Hauser - I've exited 4 startups, bootstrapped to $30M+ ARR, and secured investment from Marc Cuban. #entrepreneurship #venturecapital #startup #mergers #acquisitions

UPDATE: For anybody who hasn't received the link: https://bit.ly/3U80iG9 Today's B2B buying journey isn't linear, yet traditional terms like "pipeline" and "funnel" treat it as though it is. Traditional buying journeys of the past were (1) linear and (2) measurable. Ad -> MQL -> Whitepaper -> Demo -> Free Trial -> Sales Rep Call -> Close Now check out Gartner's B2B Buying Journey of 'Today' It spans a series of tasks that buyers navigates across digital interfaces AND human interactions... in their own time. But here's the problem... Buyers can't navigate this alone. They can get stuck at ANY stage. So the key for businesses is to identify... WHEN. Why? Because these moments of friction are the greatest opportunity AND the greatest risk. The opportunity: Helping someone by proactively recognizing and assisting with their personalized problem proactively creates trust. The Risk: Buyers are just as likely to defect as they are to actually raise their hand and ask for help. So how can you deliver fast, proactive, personalized interactions without forcing human headcount to 'sit and wait' to handle responses? You pair intent triggers with AI agents. And not just any AI agent. Ones that can: ➡ Engage in seconds ➡ Discover the problem ➡ Qualify the intent and seamlessly route that intent to the proper human quickly, efficiently, and conversationally. This gives you the speed, the nuance, and ultimately... the human connection. P.S. Looking to match the best triggers with an AI agent? Drop a comment below and I'll send you the Top 25 CRM Triggers that you should sync with AI agents.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 - 𝗧𝗼𝗽 𝗚𝗼-𝘁𝗼 𝗗𝗲𝗲𝗽 𝗧𝗲𝗰𝗵 𝗧𝗼𝗼𝗹𝘀 & 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 Whether you’re an investor or a founder… Having the right tools at your fingertips is paramount to success. I have compiled all the resources you need 👇 𝗚𝘂𝗶𝗱𝗲𝘀 𝗮𝗻𝗱 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴𝘀 → European Deep Tech startup trends and data https://bit.ly/3xJofMj → Investor’s Guide to Deep Tech https://bit.ly/43Z1wYT → Training resources for funding, IP protection & legal/regulatory support https://bit.ly/3HB97Cm → Guide on IP-related topics https://bit.ly/3Uk3obH 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 → European Deep Tech Venture Collective https://lnkd.in/dkQ7V8uU → Hello Tomorrow https://hello-tomorrow.org → Stage Two https://stagetwo.io 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 → The European Deep Tech Report 2023 https://bit.ly/43TY1D7 → The European Innovation Council Impact Report 2023 https://bit.ly/3Q3vuFf → Tech Eu monthly and quarterly reports https://lnkd.in/dMb95AbZ → Sifted reports https://lnkd.in/dz4zTirr → State of European Tech https://lnkd.in/duTUqXmq → State of Quantum 2024 Report https://bit.ly/3vNzqDl 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀 → Deeptech is one of Europe's most resilient sectors in 2023 https://bit.ly/3PX17k0 → The European Deep Tech startups to watch in 2023: https://bit.ly/3Wg9viz → Europe has the tools to match the US on deep tech: https://bit.ly/3TPuZ2A 𝗧𝗼𝗼𝗹𝘀 → IP Scan Online Tool: https://rb.gy/wuleop → Deep Tech Finder: https://rb.gy/8o4n7o → Open LLM leader board https://rb.gy/kr2j89 Deep Tech 𝗘𝘃𝗲𝗻𝘁𝘀 𝗶𝗻 April, May and June → Venture Sprind | 24 April (Berlin, Germany) https://lnkd.in/dA4ZYcJc → Hightech Venture Days US | 7-8 May (Washington DC, USA) https://lnkd.in/dJ8B6CxE → Deep Tech Momentum | 14-16 May (Berlin, Germany) https://lnkd.in/dkMH-cwj → HTGF | High-Tech Gründerfonds Family Day 2024 | 11-12 June (Berlin, Germany) https://lnkd.in/dX2FPH-k In Deep Tech, you need to have a deep understanding of the deep tech space, use these resources, and stay updated. What are your go-to tools and resources? Share in the comments! 🔔 PS: Sign up for our newsletter for insights, trends, investment advice, and tools for building and scaling Deep Tech ventures successfully. https://lnkd.in/dtTX49AF #Venturecapital #Deeptech #Startups #Investors

24 Hours Only: Would like to provide value to the LinkedIn community— I'll share a Google Sheet with you that has a list of all of the LinkedIn posts of up to 10 of your competitors (+ how many likes, comments, shares, etc each post generated, when it was posted, what post type it was e.g. video/text/image/pdf etc). The Sheet will be sorted from most engaged to least engaged so you can see what's working and what isn't. I'll also share with you a Loom tutorial that explains step by step how you can upload this data to GPT so you can use AI to look for non-obvious patterns at scale. The AI can even visualize the data for you on a graph/chart (I'll show you how on the video). Use this to understand your target audience, content preferences and formats that perform well in your industry, topics that people want to know more of, and a lot more. Happy to prepare this Sheet and tutorial video for you. Four Simple Rules: 1) Like this post 2) Comment "SHEET" and I'll coordinate with you via DM your list of competitors etc 3) Send me a connection request in case we're not connected yet 4) You must be a scaleup, medium-sized business, or enterprise; let's say minimum 30 people at your company (I'm working on something else for small businesses/agencies and early stage startups) I'll do this with unlimited people who follow the above steps. The only catch is that only for those who do so within the next 24 hours. Feel free to share/tag with anybody who would benefit! Your competitor analysis and tutorial Loom video is coming right up 🚀

Executives shouldn't sleep on Linked[IN] content this year. Here's the exact 30-day B2B content calendar you can use this year (with templates): Post 1: Share the story that made you start your company Ex: https://lnkd.in/eYZerJ23 Post 2: Give a tutorial on how you achieved X result in Y timeframe Ex: https://lnkd.in/e_P_xBHd Post 3: Offer a premium list, resource, template and ask for comments in return Ex: https://lnkd.in/e9yBbvqd Post 4: Outline your tactical insights from working on a specific project Ex: https://lnkd.in/erHYWXU6 Post 5: Share a viral video that your peers would find interesting or entertaining Ex: https://lnkd.in/eEs2_99T Post 6: Share a curated link directory of X number of valuable resources (the more the better) Ex: https://lnkd.in/eecFevKd Post 7: Create a flowchart to make a complex topic sound simple and yourself sound smart Ex: https://lnkd.in/esPGqrxq Post 8: Poll your audience on a controversial industry topic Ex: https://lnkd.in/em_Antux Post 9: Share industry terms or metrics in a Cheatsheet format Ex: https://lnkd.in/ejmS2ppc Post 10: Record a short video about your top 10 lessons from X years in your industry https://lnkd.in/eFciZXdT Post 11: What's a question your audience ponders over? Answer it through a visual Ex: https://lnkd.in/e2sTWG6s Post 12: Share a milestone that people will be happy for you about Ex: https://lnkd.in/eZ7EHF3q? Post 13: Convert one of your top articles into a tactical PDF guide e.g. 5 Ways to [Audience Desire] Ex: https://lnkd.in/epjNjPzp Post 14: Share your thoughts about what's broken in your industry and how you'd fix it Ex: https://lnkd.in/e_sw752P? Post 15: Present your offer to your audience; you've built enough goodwill and can right-hook Ex: https://lnkd.in/ek94YTDT . . Space these out as needed over 30 days. This powerful mix of top/middle/bottom-funnel content will not only grow and engage your audience but also attract leads. No more randomness— just consistent, strategic content that'll make your profile an industry staple! P.S. If you want the fully editable version of this calendar template, comment "TEMPLATE" below and I'll share it with you. #venturecapital #vc #b2b #growth #gtm