Apparently, 75 per cent of children want to be a blogger or a YouTuber but we all know the key to an influencer career is getting the right engagement on your social posts.
If you’ve been spending countless hours crafting the perfect post for your Instagram grid, you want to make sure people are going to see it.
Thanks to Hopper HQ, an Instagram scheduling tool, now you can know the best time to post on Instagram to get the best engagement.
Free to use, the tool is aimed at individuals, brands and influencers. It pulls data from Instagram accounts to pinpoint the exact time your followers and friends are online and active during the day. You can find the tool here: hopperhq.com/best-time-to-post-on-instagram/
The tool also reviews post history, analysing the time posts were published against the levels of engagement it received (i.e likes and comments), to find the best time to receive high post engagement.
Hopper HQ has carried out some research to find the average times that work on Instagram. On Mondays, for example, it’s 1pm, whereas Tuesday and Friday is best to post much earlier, at 5am.
On the weekends, its best to aim for mid-morning times, 11am on a Saturday and 10am on a Sunday.
It also analysed the best times for some of Instagram’s most popular brands and celebrities. For instance, Kylie Jenner should be posting on Wednesdays at 11am (GMT), whereas Kim Kardashian should opt for 7pm on Thursdays.
Starbucks gets better engagement when it posts early in the morning, 3am on a Sunday morning early, probably because everyone is craving caffeine at that time.
You can try and game Instagram’s algorithm as much as you want but the company maintains that it is more of an art than a science. After moving from a chronological news feed to a ranked one a few years ago, Instagram says that people are actually receiving more engagement on their posts than before.
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Pre-algorithm, you would see less than 50 per cent of posts from your friends and family on the feed, whereas with the algorithm you will see around 90 per cent of their images and videos. The idea is that the more you see posts from people you know and like, the more likely you are to interact with them.
But, if you really do want to go after the career goal of being an influencer, ensuring you’re posting at the right time on Instagram isn’t going to hurt.
As Mike Bandar, co-founder of Hopper HQ, said: “We know the most important factor in getting a fast response to posts is knowing when your audience is online and most active, but it’s difficult to pinpoint an exact time that works for everyone. However, from managing thousands of Instagram accounts, we know that this varies from user to user – what’s important is finding the best time for you.
“That’s what our new tool is all about – we want to equip both individuals and brands with the resources they need to reach as many followers as possible for optimum engagement.”
See you on the 'gram.