Kevin Freidberg’s Post

HOW KATE GALLOWAY LANDS HER NEXT JOB ... This is a direct message I received from someone on LinkedIn. It checks every last box of what to do when you get laid off and need to prospect for your next opportunity. Consider using this as a template, filling in titles, desired outcomes, and ways to refer you just as Kate has done. This is a masterclass in how to get a response, which is all you’re hoping for from a message like this. And all you need. Here’s Kate: Hi Kevin, I’m reaching out to a select number of trusted friends and associates to let you know I am “Open for Work,” as they say on LinkedIn. Unfortunately, my position as Head of Field Marketing, North America was eliminated last month from Nilfisk so I am busy trying to find my next big thing. If you’re receiving this, you probably know me pretty well and understand that I’m very independent and I don’t usually ask for help. This is a tough one for me! I’m not asking for much other than, if you have a personal connection who you know is hiring for positions like Director of Marketing, Sr Marketing Manager or any more experienced or leadership marketing/communications/brand roles, can you let me know? I’m on all the job searches, so I generally see most openings, but knowing someone who personally knows a hiring manager and is willing to make a connection goes a LONG WAY. Additionally, if there’s anyone you think I should connect with directly, would you mind helping me make a connection? Finally, I have included my resume in case you wanted a copy of it. Thank you in advance for any help you may be able to offer. I truly appreciate you and the connection we’ve made over the years. Kate (then she attached her resume as a pdf) P.S. There are a lot of fulltime folks on this list that have been laid off or are worried about it. Kate’s direct message to me on LinkedIn was so dead solid perfect that I wanted to share it as-is as a model of how to reach out to your contacts directly on LinkedIn should you need a new opportunity. P.P.S. And if you know anyone in need if Kate’s services, please repost or reach out to her at directly at: https://lnkd.in/gnB8f2PW

As a solopreneur or freelancer, “on your own” doesn’t have to mean “lonely.” Part of creating content quickly And consistently And most importantly Publishing it Keeps you in a mindset Of always reaching out Always offering value Which means even when sales are slow You still have appointments And chances to create a connection With either a sale Or the person who can lead you To the next sale. I’m here, Kevin #copywriting #leadgen #leadgeneration #leadgenerationtips #emailmarketing #emaillist #emailmarketingtips #emailcopywriting

If you want to figure out your client’s problems, you have to find the words THEY use. And let me say this: You will be shocked by how well you know your clients’ words Even their tone Their mannerisms Their phrasing Their eccentricities Why do you know them so well? It’s part and parcel of being good at what you do: Living inside your clients’ heads. See if this helps: If you can take a minute or two – don’t overthink it – when your clients come to you, how would they state their problem? Basically in the form of complaints Even to the point of whining. Just as an exercise: Try filling in these blanks: Hey [YOUR NAME HERE], we got problems. Revenue is ____. We’ve got no _____ My people are ___. My business is ____. The ___ is completely ____. What the heck are we s’posed to do? Can you help? Try to prompt as much of their words, phrasing, particulars as possible. Here’s the thing: If you can put your clients’ problems In their words As opposed to yours They will recognize themselves On your website Your emails Heck, even your calendly invite questionnaires And trust you. I’m here, Kevin #copywriting #leadgen #leadgeneration #leadgenerationtips #emailmarketing #emaillist #emailmarketingtips #emailcopywriting

When it comes to marketing your own business, please do not swing for the fences. If I could go back in time to when I was first starting out in advertising As a junior copywriter At a little boutique agency In the warehouse district of Minneapolis I’d whisper into that guy’s ear: "Do your very best work for your clients" "Really, knock your brains out" "Go all-in" "Make everything award-worthy" But when it comes to your own business The business of marketing yourself for your next job Just. Stay. Consistent. Just. Get. On. Base. Some days you’ll write killer content Some days not so much Just get it done quickly The best you can So you can get back to knocking it out of the park For your client. I’m here, Kevin #copywriting #leadgen #leadgeneration #leadgenerationtips #emailmarketing #emaillist #emailmarketingtips #emailcopywriting

People remember unfinished or interrupted tasks better than completed tasks ~ The Zeigarnik Effect If you’re pitching something And your prospect takes an interest That’s your cue Before you overexplain Or overwhelm To schedule the next call. I’m here, Kevin #copywriting #leadgen #leadgeneration #leadgenerationtips #emailmarketing #emaillist #emailmarketingtips #emailcopywriting

Sitting with discomfort Is the hardest – and most rewarding – part of sales. If you can learn to sit with your prospect’s discomfort And simply listen Rather than react As you ask your prospect Probing Genuine Empathetic questions Focused on What’s keeping them from success Your prospect will sell themselves On why they need you And Only You Urgently. I’m here, Kevin #copywriting #leadgen #leadgeneration #leadgenerationtips #emailmarketing #emaillist #emailmarketingtips #emailcopywriting

The company that writes together, stays together. Before the workday begins at factories in Japan And even at a Honda plant in South Carolina As many as 600 workers gather for rajio taisō A series of stretching, bending and calisthenics Meant to warm up the body And align their purpose. See if this helps: We’re working with several agencies now Both consulting and creative types To write to their client email lists First thing in the morning Before the workday begins And here’s why: Even though each employee has complete autonomy To write about the value their company offers The communal writing Tends to align the team And encourage each other To keep publishing In quick bursts That help everyone develop insights Which As we all know Is the telltale sign Of an expert. I’m here, Kevin P.S. You don’t have to identify as a writer to participate. Graphic designers, sales people, executive assistants — all have something to contribute. But the end result is the same – an army of free-thinking consultants. #copywriting #leadgen #leadgeneration #leadgenerationtips #emailmarketing #emaillist #emailmarketingtips #emailcopywriting

"Why do you want to connect?" If your prospect asks you this question on LinkedIn, it’s probably a lead. On occasion Perhaps twice a month I’ll reach out to connect with someone on LinkedIn And receive what at first Feels like a prickly reply: "Why do you want to connect?" Which kiiiiiinda comes across like: "What do YOU want?!" Here’s the thing: If you get that kind of response Answer with a kind word about their profile Or website Along with a question concerning something Anything, really That might lead to a solution That you’re supremely confident You can provide. For example: PROSPECT: Why do you want to connect? KEVIN: You’ve got a really nice website. Are you booking a lot of appointments from it? PROSPECT: Actually, no. We haven’t booked a call from it in years. KEVIN: Just a thought here, but one thing you might try is … And whatever that answer is – at least so far – starts a conversation 100% of the time. Not even kidding. All from a not so perfect start. I’m here, Kevin #copywriting #leadgen #leadgeneration #leadgenerationtips #emailmarketing #emaillist #emailmarketingtips #emailcopywriting

Don’t let fear keep you from offering what might be exceptional value to your prospect. You’ve got an idea for a new product or service And then the Doubt Demons have their say: "They’ll never go for it" "It’ll take too much time" "It’s not on-brand" Here’s the thing: Instead of succumbing to your resistance Welcome your prospect’s resistance See if this helps: Schedule informal interviews With colleagues, friends and even family In your target market And peg them with enough questions To get them thinking And ultimately Collaborating: "We tried that in the past and here’s some of the problems we ran into …" "It wouldn’t work for us, but it might work for these people …" "I don’t like it as-is, but what if you …" Here’s the thing: Take it to your interview(s) And get it out there Listen to what your buyers respond to. They have your answer Your brain does not. I’m here, Kevin #copywriting #leadgen #leadgeneration #leadgenerationtips #emailmarketing #emaillist #emailmarketingtips #emailcopywriting