A C-Suite exec is leaving YouTube–and a Google exec will fill the gap

YouTube's chief business officer is heading out. Robert Kyncl—who came aboard in 2010 and went on to oversee everything from content to sales and growth strategy—is the latest of several high-ranking execs to leave the video platform this year. 

It's a rapidly growing list.

Kyncl's departure follows that of Global Head of Gaming Ryan Wyatt, VP and Global Head of Product Partnerships Heather Rivera, Senior Director of Creator Partnerships Jamie Byrne, and Global Head of Gaming Creators Lester Chen.

Unlike Chen, though, Kyncl's replacement has already been selected and announced. According to a staff memo sent by YouTube CEO Susan Wojcicki and obtained by Variety, Google Customer Solutions president Mary Ellen Coe will take over as CBO when Kyncl leaves in early 2023. 

Coe can expect a warm welcome at YouTube.

Wojcicki's memo describes the incoming CBO as a “smart, effective leader who cares deeply about our users and her people." But while the Google vet's experience overseeing global ads will undoubtedly serve as an asset to YouTube, Kyncl's departure nevertheless signifies a big change for the video platform:

"Under his leadership, YouTube forged new relationships and partnerships in music, traditional media and tech, and our creator ecosystem – without him, the term ‘YouTuber’ wouldn’t be a mainstream term. Thanks to Robert and his leadership team, we are meaningfully contributing to the media industry, having paid more than $30B to creators, artists and media companies in the last 3 years."

—Susan Wojcicki, YouTube CEO

Funding your channel shouldn’t be an uphill battle

Here at Spotter, we make big bets on creators we believe in, providing them with game changing capital, tools, and resources that catapult their channels to new heights of success.

As the creator of YouTube catalog licensing, Spotter has armed hundreds of creators—including stars like Deestroying, MrBeast, and Dude Perfect—with our data-driven insights engine and more than $480 million in investments.

And we’ve only just begun: over the next 18 months, Spotter plans to deploy an additional $1 billion to creators we believe are destined for greatness.

In addition to receiving immediate payouts, Spotter's creator partners also get no-strings-attached support to leverage the full value of their libraries and to optimize all future uploads, maintaining full creative control and ownership of their catalogs every step of the way.

That's right: Spotter creator partners retain total and complete ownership over their channels, content, and all earnings on future uploads.

When you're ready to own your edge and build your empire, Spotter is the partner to have in your corner.

Join forces with Spotter → 

• Snapchat's toolbar is getting a picture-perfect upgrade with the addition of Dual Camera, a Director Mode feature that lets users film with front and back-facing cameras simultaneously. (Tubefilter)
   
• Meta has expanded NFTs to Facebook. Instagram users won't have to struggle through the re-posting process, because digital tokens will be linked across both sites. (Engadget)
   
• Facebook might be adding NFTs, but OpenSea is feeling the heat. According to recent data, "trading volume on the most popular NFT marketplace" has dropped 99% since this May. (Fortune)
   
• Elon Musk is reportedly subpoenaing Peiter “Mudge” Zatko, the former Twitter security head who filed a whistleblower claim against the app. (TechCrunch)

Twitch's ad incentives program is actually offering some pretty hefty incentives now

Over the past few months, Twitch's ad incentives program has earned mixed reviews from streamers. And, to be fair, the program has been a mixed bag for those creators, too. 

Not familiar with Twitch's ad incentives? Here's a quick overview:

While certain Twitch streamers—like NYChrisG (50,000 followers)—have received offers sizable enough to “make streaming a full time job," others have encountered quotes as low as $40 a month. Some creators have also pointed to the inconsistency of Twitch's incentives program. Reversal (126,000 followers), for instance, tweeted that his July offer was inexplicably 95% lower than the one he received in June.

September could be a different story.

As noted by Dexerto, the platform seems to have bumped up next month's payouts across the board. Creators are taking notice: Towelliee (who claims ~900,000 followers) recently tweeted that the ad incentive program “is too good now to pass up for even the smallest of streamers," while Gothalion (962,000 followers) was offered $21,383 to stream for 133 hours while running three minutes of ads per hour.

But...

Creators like Towelliee have also expressed worries that the increase in ads (combined with default pre-rolls) will lower viewership numbers. As Twitch continues revamping its monetization options, it's a concern the platform will have to reckon with—even as it continues to negotiate an exodus among its top streamers. 

Eminem and Snoop Dogg brought NFTs to the VMAs

If you haven't already seen the duo's Bored Ape Yacht Club-themed collaboration, well...you have now. Eminem and Snoop Dogg took their NFT IP onstage for a performance filled with giant joints, virtual avatars, and—of course—digital apes in snazzy hats. 

If you're wondering just how wild the set was, this is MTV News' exact description of the duo's 'From the D 2 the LBC' performance:

"@Eminem and @SnoopDogg got so high they ended up in the metaverse during their #VMAs performance"

—@MTVNEWS on Twitter

Was this email forwarded to you? Subscribe here.

Today's newsletter is from: Emily Uduwana, Sam Gutelle and Josh Cohen. Drew Baldwin helped edit, too. It's a team effort as we get this new format going.