DECEMBER 23, 2022

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

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Today’s click: Spotify considers Anchor switch.

During the end-of-the-year holidays, The Tilt continues its regular publishing schedule with abbreviated versions.

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We got to interview dozens of talented content entrepreneurs in 2022. Some are in the early stages, while others have experienced mega success. They cross the platform spectrum, from blogs and podcasts to Twitch and TikTok. Over the last two Friday issues of the year, we share some of our favorite actionable advice from them.

1. Get paid to learn: Use the knowledge gained in a traditional full-time job to build and grow your content business. (Kar Brulhart, who earned six figures in her first year teaching brands how to grow on Instagram.)

2. Make appointment viewing (or reading): Early on, Khairi Harris set a schedule to encourage viewers to keep coming back for more, and it worked. If somebody sees you at this time each day, and then you don’t show up for weeks, people will lose interest, especially on Twitch. (Khairi Harris of KDotDaGawd, who earned partner status without applying because Twitch was so impressed by his community-building.)

3. Don’t just ask brands to partner: Create a pitch tailored to what your content business will provide and how the brand will benefit. (Matthew and Karla Bailey of Must Do Canada, who did $100K in sponsored content in 2021.)

4. Have patience: Too many YouTubers (and other creators) also don’t give their content enough time to grow. Diana says the first year is an investment period. The second year begins to bring results. (Diana and Jeka Bolbat of Vania Mania Kids, who now have over 25M subscribers across 15 localized channels.)

5. Do some inner work: Whether it’s yoga, meditation, or time in nature, do the work to understand yourself. “Find a practice that you can do on yourself every single day to make yourself better,” Kat says. “Get yourself to a place where trolls on the internet won’t affect you.” (Kat Norton of Miss Excel, who built a seven-figure business in year one.)

Resources:

• ​Kar Brulhart Finds Six-Figure Success in First Year in Her Instagram Business​
• ​KDotDaGawd Builds Business Around His Twitch Community​
• ​Canada-Traveling Couple Earns $100,000 in Sponsored Content in 2021​
• ​6 Things Content Creators Should Do To Secure Brand Deals​
• ​Vania Mania Kids Builds YouTube Empire Across 15 Translated and Localized Channels​
• ​Miss Excel Takes Tips to TikTok and Builds 7-Figure Business in 1 Year​

– Ann Gynn

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• A spiky point of view can be the one thing that separates you from all the other content clutter out there. [Content Inc. podcast]
• Joe and Robert release “The Musky Scent of Twitter: The Musical.” Plus they chat about Trump NFTs and Spotify’s move for audio dominance. [This Old Marketing podcast]
• Need an additional stream of revenue? Add a course to your content product offerings. How? Use LearnDash from WordPress. It helps you to create professional, engaging courses in just a few clicks.*
• Check out Waldo – a free Chrome extension that helps you find what you need faster – data points, original sources, new insights, and more – by making Google search more productive.
• ICYMI – 5 Burnout Triggers for Creators and How To Get Support​

*The Tilt receives a small commission if readers (at no additional cost) make a purchase using this link.

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• ​Creators can succeed on YouTube without ever showing your face. Here are 24 niches where that’s possible (and from which you can find your content tilt).
• Want to do more with your great video content? Repurpose it methodically with these tips. [new article on The Tilt + 4.5 mins]
• ​Turn it on and get in the creator mode on LinkedIn. [article + 5 mins]
• Attention creators on Medium: Hear what the CEO plans for 2023.
• ​Would you join a brand’s creator network? That could be part of the redefined relationship between brands and creators. [article + 5 mins]

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.

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