MEMORABLE MAVERICK
Am never quite sure, where I’ll discover a valuable nugget or significant keeper. That’s why I always keep my eyes & ears open for “moments of significance.” Like...
I was in Dallas, leading results-sessions for some of the top financial advisors in the world. The night before I spoke, I attended a reception/dinner, where the guest-speaker was Dallas Mavericks owner, Mark Cuban.
He’s a self-made billionaire. Before he bought the Mavs in 2000 & became an NBA-National Basketball Association team owner, he made a boatload of money by founding two companies, Micro Solutions & broadcast.com, which he sold to yahoo. (In December, 2023 Cuban sold his Mavs’ controlling interest, but still owns 27% & oversees basketball ops.)
I’ve seen Cuban interviewed lots. He’s a frequent guest on sports broadcasts & has been profiled in numerous newscasts. Plus he’s a celebrity investor on ABC’s hit TV-show, Shark Tank.
As one of my radio producers would say, Cuban “gives good air!” Meaning, he fills the airwaves with entertaining anecdotes & opinions.
His detractors would say he’s brash, arrogant, cocky. Yet after hearing him speak, (answer questions for 75-minutes) & then chatting with him, I also found Cuban to be extremely likable.
Dressed in blue jeans & a baggy white shirt, Cuban sat comfortably in a director’s chair on a stage, answering questions, sharing stories about his humble beginnings, work-ethic, customer-commitment, philanthropy, player-negotiations & new ventures.
He was direct. Smart. Funny. Honest. Memorable! Being memorable is something Cuban especially values. Because...
When asked, “What’s your team goal?”—he replied:
“My business really isn’t about basketball or for that matter, winning games. My purpose is to create memories, so fans will forever remember their experience at a Mavs game. The next day, I want their throats to still be raw from screaming. Their hands still red from clapping. And their feet still sore from stomping.”
That’s brilliant! Cuban is singularly focused on the results, benefits, advantages, outcomes, value & memories his “product” produces.
Of course, he knows the importance of winning, yet it must be in a unique, memorable environment. One that’s unforgettable—to generate positive word-of-mouth. One that helps sell over 17,000 seats per game.
He knows memories drive revenue. To best create those indelible impressions, Cuban is an active participant. He can be seen cheering his players & screaming at refs from the sidelines. Or cueing the Mavs’ audio engineer to pump-up-the-volume. He knows music that’s loud & thumping—revs-up the crowd.
Cuban is also easily accessible. Daily, he answers hundreds of fan emails. He knows a “personal relationship” with customers also creates the right memories.
What memories are you creating for your customers? (Please share ‘em below.)
May you & your business—also be—memorable!
#markcuban #dallasmavericks #memorable #cx #customerexperience #value
Vice President at Novo Nordisk
6moThank you Frederik for coming by our offices for a fun and engaging conversation. Innovation is at our heart, but it all starts with people.