Skyrocket Your Instagram Success: Leverage the Game-Changing 5-Link Bio Feature for Digital Marketing Dominance

Ready for the latest Instagram update? How about a game-changing solution for link sharing? 

The popular social media platform has recently rolled out a highly anticipated feature that has left many users saying, “Finally!” You can now add up to 5 links in your bio!

This long- awaited update brings a whole new solution to the problem we’ve all had for quite some time with how to share multiple links on the platform, and people are excited about it!

WHY INSTAGRAM IS DOING THIS

Facebook has been allowing multiple links in bios for some time now, so it comes as no surprise that Instagram is finally on board. 

Third-party tools like Linktree have served as temporary solutions, but they drive traffic away from the initial social media platforms, which isn’t ideal. With Instagram now offering this feature, they are going to have more of a competitive advantage over other social media platforms. This will also likely attract more users back to the platform now that this option is available.

Users also now have the option to view the links in your bio directly in the app. But they will still have the option to open the links in a separate browser if they choose to do so. This is going to allow users to navigate between Instagram and external content more effortlessly, creating a better browsing experience, and possibly drawing in more users and creators to the platform. 

WHAT’S IN IT FOR YOU

As a business owner or content creator, this is great news! By allowing users to add 5 links in their bio, it makes it easier for you as a creator to build your brand, build your community, and develop that know, like and trust factor. You will be providing a more seamless experience for your audience, and your audience will be able to access relevant content without leaving the app.

HOW TO GET STARTED

Implementing this is so easy. Simply go to the “edit profile” section, click the “links” tab, and select “add external link.” From here, you can add your links along with a brief description or title. 

But there are a few things to keep in mind so you can make sure you are optimizing the links you choose. Make sure you have your most important links in there. If you’re not sure how to decide what’s most important, give people a variety of ways to work with you. Take them all the way through free options to the more expensive options. Links for your FB group, podcast, etc. Offer multiple ways for people to become a part of your community. 

Also, don’t forget to track the performance of each link and monitor what types of links are getting the most engagement and what the click through rates are. Then updated the links according to what’s performing.

By offering multiple entry points to your community, you can reach more diverse audiences and interests.

And while 5 links may not sound like much, it should actually be more than enough for you to get your message out. Besides, if you have more than that, you might be overwhelming your audience. So choose wisely!

As an Instagram user, you can start implementing this right now! So get started and you can elevate your social media strategy with something as simple as updating your links. You can also find out more detail about how to leverage this new feature in my full Quick Cast episode. 

If you need some help coming up with a plan of action, don’t hesitate to reach out!