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Low = 1, Medium = 2, High = 3: Technical effort is subtracted
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Test NameTest DescriptionHypothesisBarrier to Overcome/Data InsightAudience/Channel targetedPage(s) where the test will run or Channel (i.e. Dianomi, SA360)Technical EffortExpected ImpactLearning PriorityTotal Score
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Social ProofInclude reviews from various trusted third partiesBy including reviews and ratings from trusted sites such as NerdWallet, visitors will see us as trustworthy and choose to open an account with us instead with a competitor.Combat sea of sameness by being more relevant to prospectsAcquisition Landing Pagewww.example.com/buynowMediumMediumHigh3
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