Google Cloud Next 25 Partner Summit: Session guide for partners

Partner Summit at Google Cloud Next '25 is your opportunity to hear from Google Cloud leaders on what’s to come in 2025 for our partners. Breakout Sessions and Lightning Talks are your ticket to unlocking growth, mastering AI, and conquering the cloud marketplace. Sign-up today to secure your seat in one of the 40+ exclusive sessions at Partner Summit. 

Need some help deciding where to prioritize your time? Our Google Cloud partner leaders have some ideas!

Jim Anderson,  VP, NA Partner Ecosystem and Channels, Google Cloud

“AI is transforming how businesses discover, utilize, and manage data. Many customers have shared that adopting AI technology will require them to reimagine their business strategies. As we guide our customers through this transformation, it's crucial to have a partner ecosystem that can offer the necessary industry and process expertise. This session shares valuable insights into how Google’s Go-To-Market teams are approaching this challenge, and how we can partner to deliver better customer outcomes.”

Jim recommends:

• PAR101: North America's business leaders on the AI revolution and verticalization: Discover the latest trends shaping the region, and gain actionable insights to embrace unprecedented opportunities and exceed customer expectations in this transformative age.

Troy Bertram, Managing Director, Public Sector Partner Ecosystem, Google Public Sector

"We are seeing incredible momentum within the public sector as organizations look to leverage Google AI to drive meaningful impact. Our partners are at the forefront of this evolution, building solutions that empower public servants and improve citizen outcomes. At Google Public Sector, we're empowering partners to deliver secure, scalable, and innovative solutions that address the unique needs of government agencies, educational institutions, and nonprofits.  Partners benefit from our go-to-market differentiators, including access to Google Public Sector’s Rapid Innovation Team (RIT), Delivery Expertise Badges, specialized SecOps resources, and subscription agreements. Public sector organizations are tackling some of society's most pressing challenges, and our ecosystem's expertise is vital in helping them achieve their missions.”

Troy recommends:

• PAR106: Public Sector AI innovation and partner go-to-market: Learn new GTM strategies, understand co-sell, and how to utilize US Public Sector Deal Registration Discount, Partner Development Sprints, and the Rapid Innovation Team, all designed to accelerate partner success.

Javier Carrique, Director, Partner Ecosystem & Channels, LATAM, Google Cloud

"We are building the foundation for future market leadership by strategically evolving our go-to-market engine to diversify our customer base and dramatically enhance market reach. Our approach includes a strong emphasis on portfolio and value differentiation, harnessing the innovation of generative AI to create distinct market advantages, empowering our Partners for mutual growth and expanded reach, and establishing a clear and influential voice in the industry to attract a wider range of clients."

Javier recommends:

• PAR103: Leveraging AI for partner success in LATAM: Capitalize on opportunities in LATAM & cutting edge AI technology to boost your organization’s revenue.

• PARLT103: Generative AI training for partners:  As AI becomes increasingly integrated into various industries, customers will demand partners who understand and can leverage this technology. Exclusive training ensures the partner ecosystem is prepared to meet these evolving needs.

Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud

“These sessions should be on the agenda of every marketer interested in capitalizing on Google Cloud’s benefits and resources. We offer critical overviews into our Partner Marketing Studio & various incentive offerings, sharing best practices and how to find the right programs for your business. We also showcase how we’ve integrated AI tools seamlessly into your existing workflows in order to optimize your campaigns and increase ROI. ”

Aimee recommends:

• PARLT107: Excelling with Marketing Funds: program overview and tips for success: Walk through eligibility, funding options, and best practices to help you maximize impact. 
• PARLT108: Maximize your marketing with Google Cloud: Leverage key tools and techniques, like Partner Marketing Studio, to enhance campaigns and optimize resources.

Bruno Heese, Managing Director, Partners and Channels, EMEA, Google Cloud

"The EMEA region presents a dynamic and significant opportunity for growth, and our partners are central to realizing this potential. At Partner Summit, we will be sharing Google Cloud's strategic vision and investment priorities for EMEA, emphasizing the key industry verticals and emerging technology trends that are ripe for innovation. In a panel with partners Devoteam and Deloitte, we will also delve into the crucial aspect of driving AI adoption across the region, exploring how partners can position AI as a transformative force for their customers and develop AI-powered solutions leveraging Google Cloud's comprehensive suite of AI tools. For EMEA partners looking to maximize their potential and achieve significant growth with Google Cloud, this is a key session to attend.”

Bruno recommends:

• PAR102: Driving AI innovation through joint opportunities in EMEA: Discover Google Cloud’s vision & investment priorities in EMEA for 2025. We’ll discuss how partners are capitalizing on opportunities to build presence in multiple markets and address generative AI implementation challenges. 

Colleen Kapase, VP, Channels & Partner Programs, Google Cloud

"To thrive in today's rapidly shifting landscape of customer expectations and emerging technologies, our partner ecosystem and programs are adapting to meet customers where they’re at. These three sessions will highlight how partners can drive revenue through joint co-selling, make the most of our incentives, and accelerate customer AI projects. Together, your organization and Google Cloud will show up for customers as one team. ” 

Colleen recommends:

• PAR107: Partner programs: Growing together in the age of AI: Learn how to stand out as a valued partner as we share our plans for co-Sell and services opportunities, new initiatives & key metrics designed to recognize and amplify partner contributions, and exciting investment opportunities.

• PAR108: Maximizing profits with incentives & benefits: Unlock proven practices to optimize partner benefits and incentives, including programs that reward your success in driving customer cloud adoption

• PAR109: Unlocking new revenue streams with Google AI: Open up new revenue streams by building profitable AI offerings that engage customers, accelerate deals, and showcase real-world ROI.

Anthony McMahon, Managing Director, Partners and Corporate Business, APAC

"Google Cloud is experiencing rapid growth in the APAC market, powered by our partner ecosystem. This session will outline our 2025 strategy for continued growth in the region and highlight how partners can contribute and differentiate themselves. We will also discuss how, together, we can capitalize on the AI opportunity in APAC." 

Anthony recommends:

• PAR104: Winning together: The AI opportunity in APAC: Unlock the secrets to dominating the APAC market. Get the inside scoop on our 2025 strategy and learn how to position yourself for explosive growth. If APAC is your play, this session is your win.

Victor Morales, VP,  Global System Integrators Partnerships, Google Cloud

“Excelling with Google Cloud  industry solutions means you can apply or build upon our horizontals to address niche or industry-specific business challenges. Learn how our GSIs tailor different offerings to ensure partner and customer success.”

Victor recommends:

• PARLT104: Leading the way in industry: The Google Cloud playbook: Discover Google Cloud’s industry approach & strategy. Hear from a fellow partner on how we jointly worked to bring a new solution to market and the Google Cloud resources and tools they leveraged for success. 

Stephen Orban, VP, Migrations, ISVs, and Marketplace, Google Cloud

"Enterprise software is undergoing a seismic transformation. Cloud marketplaces are changing how enterprises find, use, and manage software, with billions transacted through the Google Cloud Marketplace in 2024. Artificial Intelligence, including agentic AI, is changing how workers in every industry interact and benefit from ISV solutions. These two sessions will help our ISV and Technology Partners understand how building AI into their software solutions and transacting through the Google Cloud Marketplace will accelerate their growth and deliver better customer outcomes.” 

Stephen recommends:

• PARLT119: Accelerate co-sell readiness with Google Cloud Marketplace: Designed for ISV partners, spur your path to co-sell success with Google Cloud. Gain a clear roadmap to co-sell readiness with resources designed specifically for you. 

• PAR111: Transforming technology partnerships: An AI-first GTM playbook for ISVs: Discover how to integrate AI into your go-to-market strategy and stay ahead of the curve. It's not just about AI; it's about AI that works for you.

Yumi Ueno, MD, Japan Partner Ecosystem and Channels, Google Cloud

“Japan, a cornerstone of the global economy, is poised for a significant transformation. While facing challenges such as demographic shifts and the need for optimized data infrastructures, these very conditions present compelling opportunities for strategic AI deployment, particularly in the realm of generative AI. Google Cloud, in close collaboration with our valued partners, is dedicated to delivering impactful, scalable solutions that drive tangible business outcomes in the Japanese market.”

Yumi recommends:

• PAR105: Driving business with gen AI in Japan: Discover how generative AI is reshaping the Japanese business landscape, the current market dynamics, and unveil Google Cloud's strategic AI initiatives.

Dai Vu, Managing Director, Marketplace & ISV GTM Programs, Google Cloud

"We're seeing tremendous growth in solutions being bought and sold on Google Cloud Marketplace, with partners across the entire ecosystem from AI and data providers to channel partners and systems integrators all taking advantage of cloud marketplace as a route-to-market. I'm excited for my panel discussion with MongoDB, SADA, and Workday, strategic partners who will provide important insights for companies across different stages of the cloud marketplace journey. And I'm looking forward to the lightning talk on monetizing AI agents, which is an exciting next step in our AI evolution." 

Dai recommends:

• PAR110: Scaling go-to-market success with Google Cloud Marketplace: Learn from the best. Gain insights from MongoDB and Workday on navigating and thriving in the Google Cloud Marketplace.

• PARLT118: Monetizing AI agents on Google Cloud Marketplace: Step into the future of AI monetization. This lightning talk will illuminate the path to capitalizing on the next wave of AI innovation.

Don't Miss Out. Register Now!

Google Cloud Next 25 is your chance to connect with industry leaders, gain actionable insights, and propel your business forward. Secure your spot today and get ready to transform your partnership with Google Cloud.