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How to make $20,000,000 with a landing page
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Oct 282024
Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into how to build million dollar sales funnels. Jonathan shares his strategies and frameworks for creating sales funnels that will 10x your conversion rate Episode Timestamps: 00:00 Intro 02:51 Sales Funnels explained (Websites vs Funnels) 15:40 Ugly funnels convert better! 17:40 The magic formula and example 1 25:16 What businesses should use funnels 33:58 Example 1 continued 44:45 Pixeling + retargeting = marketing gold 50:02 Example 2: Book Funnel 56:14 The MIFGY secret (Most Incredible Free Gift Yet) 1) Websites are not Funnels Websites = brochures Funchannels = $$$ machines Most businesses confuse the two. Don't make that mistake! 2) The magic formula: Facebook/YouTube ads → Landing page → Free valuable content → Call booking This simple funnel structure has generated MILLIONS for AJ&Smart 3) Ugly funnels convert better! Jonathan's "ugliest" funnel: • 4 years old • Looks terrible • Generated $20M+ revenue Lesson: Done is better than perfect. Launch fast, iterate later. 4) The power of long-form content: 1-hour training video → Deeper engagement → More qualified leads People who invest time watching = more likely to buy 5) Pixeling + retargeting = marketing gold Track visitors, show them targeted ads across platforms. Build an inescapable marketing web! 6) Email marketing isn't dead, it's EVOLVING Capture emails → Drip feed value → Segment based on behavior → Targeted offers Smart email funnels = predictable revenue 7) Physical products STILL WORK in digital age Free book funnel = game changer People love holding something tangible. Use it to your advantage! 8) The MIFGY secret (Most Incredible Free Gift Yet) Stack one-time bonuses on your offer. Create FOMO. Even high-end brands use this. It just WORKS. 9) Key takeaway: Funnels aren't sleazy, they're ESSENTIAL Top brands like Eight Sleep, AG1, and Whoop all use these tactics. It's not about tricking people. It's about guiding them to solutions they need. 10) Want to dive deeper? Read "Expert Secrets" and "DotCom Secrets" by Russell Brunson Study Facebook Ad Library to reverse-engineer competitor funnels Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav) Get access: https://www.gregisenberg.com/30startu... Work with me and my team: LCA — world’s best product design firm to build apps, websites and brands people love. https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Community Empire - a membership for builders who want to build cash-flowing businesses: http://communityempire.co/ FIND ME ON SOCIAL X/Twitter:   / gregisenberg   Instagram:   / gregisenberg   LinkedIn:   / gisenberg   FIND JONATHAN ON SOCIAL X/Twitter:   / jicecream   LinkedIn:   / jonathan-courtney-4510644b   AJ&Smart: https://ajsmart.com/
232 episodes
The Startup Ideas Podcast Episodes
Greg Isenberg

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Greg Isenberg

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