A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
After Twitter's Board approved Elon Musk's acquisition offer for the company, the CEO, Parag Agrawal held an All-Hands meeting.
During the meeting, he was asked why he voted in favour of the deal. This is what he is supposed to have said:
It's a pretty standard answer and most commentators would have accepted it as an acceptable non-surprising response to such a question.
Not Matt Levine though.
This genius writer of the daily newsletter, Money Stuff, had a very interesting take on this response. A take based on the storytelling concept of 'norm and variance'.
First, Levine offered some context - about how the idea of corporations focusing mainly on shareholder value is now outmoded:
He's basically saying here:
- The earlier norm was: Focus on Shareholder value
- But today's variant norm is: Benefit all stakeholders (including employees, customers, communities)
Essentially 'Stakeholder capitalism' is the new norm.
Which is what makes Agrawal's response surprising. Levine again:
If you want to highlight what is surprising about something, show the norm and highlight the variance from the norm
#SOTD 55
Ravi
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.
A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
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