A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
A woman walks into a job interview at a cavernous office cabin. A friendly voice greets her and reads out the experience points on her CV, even as she settles into her chair with a nervous smile.
"Six years in sales in Texco International. Great company, Radhika."
"And fourteen months at Life Bootcamp Corp... never heard of that one!" he mulls.
"Oh that" she smiles, "It just landed on my lap..."
Thus begins a new viral ad by Tanishq jewellery, commemorating Mothers' Day.
Watch it in case you haven't yet.
Storytelling techniques that I liked in the ad:
#SOTD 52
Ravi
PS: Here is the context for #SOTD and the 'Ultimate Guide to Storytelling Techniques' framework I use - in case you joined this series late! Here is the archive of previous posts. Click here to subscribe.
A Storytelling Coach More details here: https://www.linkedin.com/in/ravishankar-iyer/
Welcome to the fifty-sixth edition of '3-2-1 by Story Rules'. A newsletter recommending good examples of storytelling across: 3 tweets 2 articles, and 1 long-form content piece Let's dive in. 𝕏 3 Tweets of the week Source: X Striking chart on the acute polarisation of American districts. Source: X Insightful. Some of the best takes on current culture come from stand-up comics and cartoonists, not from journalists and political commentators. Source: X That is some brutal satire by Karthik on...
Welcome to the fifty-fifth edition of '3-2-1 by Story Rules'. A newsletter recommending good examples of storytelling across: 3 tweets 2 articles, and 1 long-form content piece Let's dive in. 𝕏 3 Tweets of the week Source: X You can almost feel and hear the crash no? Source: X That one simple visual packs so many insights! All through the smart use of colour, the map, and the size of the bubble. Very cool. Source: X Happens. All. The. Time. 📄 2 Articles of the week a. 'We need to talk about...
Welcome to the fifty-fourth edition of '3-2-1 by Story Rules'. A newsletter recommending good examples of storytelling across: 3 tweets 2 articles, and 1 long-form content piece Let's dive in. 𝕏 3 Tweets of the week Source: X Fun fact: Till about my late twenties, I would never brush my teeth before sleeping at night (I know, my teeth are terrible). Then something happened (I think I read 'The Power of Habit') and I started doing it consciously. Slowly it became a habit. Eventually, I could...