Current Workshops

(Custom Workshops Available)

Authority Marketing for Entrepreneurs, Consultants and service providers

As a consultant, coach or professional service provider, you know how frustrating it can be to establish credibility when the bar to entry for your field is so low. You want to attract high-ticket, rewarding clients, but find yourself lumped together with every other service provider who also claims to be an “expert”.

Authority marketing is a multifaceted approach that includes personal branding, content marketing, public relations, speaking, and lead generation. But, you don’t need a huge following or years of experience to leverage authority marketing. You just need to have valuable knowledge -- based on your target audience -- and share it using techniques and channels that others in your industry aren’t properly utilizing.

During this workshop we’ll cover the actions, tools and mindset needed to deploy authority marketing. You’ll leave with a clear understanding of how you can attract more clients, and charge higher rates, based on who you are, not just what you do. 

You will learn how to:

• Leverage the seven pillars of authority marketing to grow your brand and revenue

• Activate your internal knowledge experts to attract pre-qualified prospects

• Land public speaking opportunities including podcasts, webinars and in-person events

• Authentically stand out, even in a competitive market

• Get out of your own way by expressing your zone of genius through speaking engagements, social media, articles, podcasts and video

Ideal for entrepreneurs, small business owners, consultants, agencies and professional service providers

LinkedIn Optimization for Entrepreneurs, Consultants & professional service providers

LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. Unfortunately, only 1% of LinkedIn’s 260 million monthly users share posts on a weekly basis, and those 3 million or so users net 9 billion impressions per week.

The most common reason people don’t post? They’re not sure what to write about.

During this workshop you’ll learn how to rapidly come up with impactful content that attracts and activates your target audience. You'll also learn how to effectively build your Personal Brand, allowing you to make a more genuine connection with your ideal clients. Through this process, you’ll discover how to turn that engagement into meaningful conversations that lead to real business outcomes without coming off as salesy or inauthentic.

We won’t talk about paying for ads, or chasing likes, just a focus on impact and revenue generation.

You will learn how to:

• Set up your LinkedIn profile for success, communicating why your audience would want to work with you and your company

• Consistently create content that engages your audience and encourages meaningful interactions

• Initiate and advance authentic one-on-one conversations with members of your target audience

• Generate leads, speaking engagements and partnerships by building your authority on the platform

• Use LinkedIn as an ongoing networking and personal branding opportunity, while also measuring the impact

Ideal for entrepreneurs, small business owners, consultants, agencies and professional service providers

How to start and scale a consulting business

Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate.

Whether you're doing this as a side gig, or working with enterprise-level organizations, you’ll be able to confidently connect with and pitch your services, even in a competitive environment. You’ll also learn how to spend more time in your Zone of Genius - and less time doing administrative tasks - through the use of various tools and resources.

With a focus on scaling; you’ll discover how to generate revenue outside of coaching or consulting, including online courses and paid speaking gigs.

You will learn how to:

• Solve the mystery of how to package, price and present your services - even in a competitive environment

• Develop simple but impactful marketing strategies to attract prospects and valuable partnerships

• Improve your overall business processes by properly managing your leads, deal pipeline, and revenue projections

• Navigate sales calls and fulfill client expectations through a clear and repeatable process

• Leverage the tools, apps, and routines that allow you to spend more time in your Zone of Genius - which is the value you provide your audience - and less time doing administrative tasks

Ideal for emerging consultants, students and career changers.

The Actions, Tools and Mindset for Launching a Knowledge-Based Business

The “Hustle Harder” culture is fundamentally broken. Continuously working long hours and chasing the next opportunity will eventually lead to burnout, not success. Beyond that, it’s challenging to attract the right prospects and business partners when you project scarcity and lack. After conducting numerous interviews for Entrepreneur magazine, I’ve distilled the mindset of successful -- and fulfilled -- entrepreneurs down to the 3 P’s: Purpose-Drive, Prepared and Patient. 

This transformational experience will leave attendees inspired and empowered to align their actions with their vision, and provide clear guidance on growing a business, without sacrificing their health, family and other personal interests.

You will learn how to:

• Establish a vision for your personal and professional life, allowing you to clearly understand your “Why”

• Research and develop a go-to-market solution for a defined audience

• Clearly define the skills you need to develop and those you need to delegate or outsource

• Develop a roadmap for high-impact next steps

• Adopt the mindset skills to thrive, even in challenging situations
  

Ideal for emerging entrepreneurs, students and career changers.