The Bootstrapped Founder

Hi! I’m Arvid. I empower founders & creators who want to build calm & sustainable businesses in public.

The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.

You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.

Book a Clarity Call with me. I will help you unearth the underlying problems of your entrepreneurial journey, what to do about them, and how you can break the chains of self-imposed limitations. ($750, 2h workshop)

I also offer to create a 15min Twitter Teardown video (example) of your current Twitter presence if you want to get started building an audience right away. ($200, custom video w/ highly actionable tactics)

Here are my most recent blog posts:

Louie Bacaj — Betting Small to Win Big

Reading Time: < 1 minute Louie Bacaj (@LBacaj), once a Walmart engineer, made a bold career shift into the unpredictable world of venture capitalism and entrepreneurship. Now a co-leader of a thriving community for bootstrapped entrepreneurs, Louie reveals how the ‘small bets’ philosophy guides individuals toward financial freedom and fulfillment. Together with Daniel Vassallo, he has created a unique space…

Podscan, 2 months and $1k MRR in

Reading Time: 4 minutes It’s been two months of running Podscan for real. So let’s take a look at what happened, what didn’t happen, and if I already spent all that funding money. First, because it’s quite likely the most interesting topic, let’s talk money. I never disclosed the full amount, and I likely won’t for a while, but…

Marybeth Alexander — Knowledgebase Secrets

Reading Time: < 1 minute Marybeth Alexander is the Chief Executive Owl at KnowledgeOwl, a SaaS that focuses on providing the most impactful knowledgebase you could possibly have. We talk about using knowledge management systems outside their “usual” domain of customer service: Marybeth teaches how you can employ a KB for marketing, sales, and even internal documentation purposes. We also tackle…

MicroConf Atlanta — My Biggest Learnings

Reading Time: 8 minutes I am writing this still from the hotel where MicroConf 2024 just wrapped up. I’m on the road in Atlanta, and I want to share my impressions from this conference and the things I learned, the things I’m taking home with me to work on my software as a service business, my media brand, and…

Nicolai Klemke — Switching Lanes: Physics PhD to Indie Hacker

Reading Time: 33 minutes Nicolai Klemke (@nicolaiklemke) is an Indie Hacker with a PhD in Physics. Talk about a career change! Nicolai shares his founder journey from learning how to code to making waves in the music industry. We chat about carving out a niche in the bustling AI market, honing in on a customer segment that has a need…

Challenges of Offering an API

Reading Time: 5 minutes Last week, I dove into my ideal customer. Now that I have chosen that elusive ideal customer profile, there are consequences. I have found the right people to build for, but what do they need? I’ll walk you through my product challenges today. Let’s recap. I decided to turn Podscan into the most comprehensive podcast…

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You’ll find all blog posts in the archive.