The Creativity Explorer. LinkedIn TOP VOICE 2024. Follow to discover your full creative potential. Creativity speaker, Innovation speaker. Author.
Here’s today's reflection after having (an amazing) lunch with Chef Ricardo Muñoz Zurita of Azul Condesa in Mexico City today: “There are few things more beautiful than a novel idea that is born - but there are few things sadder than a great idea that is allowed to go extinct." When it comes to innovation we tend to focus on the people who come up with something that has never existed before. And that is great. New and wonderful ideas are one of the greatest gifts humanity is giving itself. But what about great ideas that die? Chef Ricardo is passionate about saving old traditional Mexican recipes. He has traveled around the country collecting over 5000 of them to make sure the recipes are saved for the future. Over a wonderful meal, he told me about one time when he had traveled to a remote village in Mexico and tried this amazing bread made by an old woman. Unfortunately, he did not have the chance to ask her for the recipe at the time. A few years later, he came back to the village and went back to the house where the woman lived to try the bread again. Unfortunately, she had passed away. And she had not written down the recipe for this amazing bread. Someone told Ricardo that the woman’s daughter was living a few blocks away and also baked bread, but when he got to try it, it was - in his words: “a good bread, but not amazing like the mother’s." That secret to the wonderful bread had been lost forever with the death of the old woman. Great Ideas go extinct all the time for a multitude of reasons: people give up on them, forget to document them, get distracted and forget about them or sentiments in society changes. Or the wonder of the idea dies. People like Chef Ricardo are innovators in a different way than we normally think of them. He is making sure great ideas do not die. We should celebrate people like Ricardo. Fredrik Haren - The Creativity Explorer, in Mexico City #creativity #mexico #mexicocity #creativityexplorer
I had an idea as I was drifting off to sleep that completely left my brain until reading this post. Before I finished reading it, I grabbed a note card and pen and sketched it out so I wouldn't lose it and could work on it some more. Thank you for the reminder!
I really would like to try such bread! 😍 No matter how rich you are when ideas go extinct... Meanwhile lets us remember the Great #AdamSmith (?)1723 - 1790.
Sounds like an amazing interaction Fredrik Haren ✨💫
One of my favourite restaurants in CDMX! Enjoy Mexico Fredrik!
👉 TEDx and Motivational Speaker : Inspiring Fearless Possibilities thru Compassionate Leadership l Lead with CARE™, | Adjunct Faculty, AIM | Founder, HR Summit Global l Author of 15 Books | Top 100 Filipinos on LI
7moBeautiful post. Thanks, Fredrik and thanks for what you do, Ricardo! My Mama made the best leche flan. I’ve never tasted leche that is even close to my Mama’s. Unfortunately, I never took interest in learning how she did it. Kiruba Shankar I remembered your project for your grandmother :)