Jay Acunzo’s Post

Transcript

Hey, it's Jay, and I'm back with another update. You may have been following along and seeing some of these before, but another update in the progress that I'm making, developing and launching a brand new show for executives, experts, entrepreneurs and content creators called How Stories Happen. Every episode, a world class storyteller or somebody just like us will be dissecting a signature story or a draft of their story with me, piece by piece to understand why it's working and what could be better, and then sharing how they're using that story to grow their career. Their company, their community, and today I'm here with a very exciting announcement. That I have officially signed on to bring Spark Toro on board as the presenting sponsor for the show when we launch in April. The trailer will come out mid March and the first episode will launch in mid-april. I just recorded the pilot this morning with an incredible guest at putting his work on display like never before. So thank you to the team at Spark Toro for your partnership and everything you're building. Rand Fishkin, Amanda Natividad and Casey Henry. I will be using Spark Toro to do what it's great. Doing which is audience research to inform and therefore make more effective my marketing. What guests should I be thinking about? Where do people that care about themes that I care about and thus want to own publicly show up in the world? How do I contribute to those blogs, to those podcasts on social media? How do I become a valued participant in all the pockets that exist on the Internet that makes sense for me to use my precious time to show up and and teach? It's a much more efficient, effective way to promote and grow. Your cause rather than say use a spray and pray approach or hope that the algorithm gods bless you with their magic fairy dust or say spend money on the duopoly of Google and Facebook, increasingly less and less efficient there too. So anyways, I'm really excited to work with sartorial. I'll be creating some custom videos for them and they'll be the official presenting sponsor of how stories happen in my whole platform. Personally, in the coming weeks you'll see that roll out. I have one other sponsor to announce very soon and I'm seeking additional sponsors. Again for the show, but also my run of platform for later in the summer in the fall and beyond. So reach out if that's. You cannot wait to make this partnership real and launch how stories happen, because as we know, this is the Ira Glass quote that inspired the show. Great stories happen to those who can tell them. We're putting that on display in this show and Spark Toro is fully in support of that because they have an amazing storytelling event coming up this fall called Spark Together, which I've spoken at. You're going to hear more about through the sponsorship and the partnership, but think of it as like that little meal you have off to the side of a big event. Or in your town if you have a community or a mastermind group where the truth comes out, the stories of the strategies, the tactics, the experiments, that may or may not have worked, but it's unvarnished truth because these talks are not recorded and their actual storytelling LED talks. So I love that we're natural partners Spark tutorial and I so thank you again for your partnership Spark Toro, and thank you for following along and supporting the launch of this show. I'll see you in the next video next week when I announce my next sponsor and a whole bunch of cool projects we're working on in support of How Stories haha.