Oftentimes when we think about using data to make better product decisions -- our minds go right to quantitative data. But qualitative data is data, too. In this video, Product Collective Co-Founder, Mike Belsito, talks about the value of qualitative data -- and offers some things to do... and perhaps more importantly, things to not do when it comes to using qualitative data.
This video features insights from Richard White, Founder and CEO of Fathom (and Founder and former CEO of UserVoice) from a past keynote talk that he gave at INDUSTRY: The Product Conference.