New Analytics to Understand Your Audience and Grow on LinkedIn

When it comes to building a content strategy and growing your audience, we frequently hear from our creators how important it is to understand who you’re reaching and how your content is performing. 

We’re adding more to the creator analytics we launched earlier this year and bringing you deeper insights into your audience, as well as the ability to see your top performing posts. So as you share helpful knowledge, ideas, and advice, you'll learn more about what’s resonating to help you continue growing on LinkedIn.

Here are the analytics updates you can dive into:

Learn More About Your Audience  

You'll see a separate tab within creator analytics for Audience. Here, you can track your follower growth so you can understand and discover trends around how you’re growing over time. This information can help you determine if a conversation topic, new visual format, or speaking opportunity may have influenced your follower growth, helping you inform your strategy moving forward. 

Additionally, there’s a new Demographics section located just below follower growth in the Audience tab. This gives you a breakdown of your follower base by job titles, location, industries, seniority, company size, and company name. With these details, you can get a deeper understanding of your audience so you know what to share next.

Understand What’s Working with Top Performing Posts  

In the Posts tab of your creator analytics, you can now easily identify your top performing posts so you know what’s resonating and can share more of the content that’s working.

Within the top performing posts module, see up to three of your top performing posts by either impressions or engagements over your selected date range. For an expanded view, click “show more” to see all your posts within the selected date range organized in performance order.

Gain Deeper Insights with Updated Exporting

With these updates, you can continue to export your analytics so you can manage all your post and audience data in a way that works for you.

You’ll hear more from us in the coming months on new ways to get insights into your content. In the meantime, be sure to turn on creator mode and follow our LinkedIn for Creators page for updates and tips to connect with and grow your community.