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Learn from Google's +100 failures to build profitable businesses and scale acquired companies.

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Goo.gl
Goo.gl
URL-shortening tool
Marketing
Failure to Pivot
2009
 - 
2018
Google Goggles
Google Goggles
Image-recognition tool
Software & Hardware
No Market Need
2010
 - 
2018
Google Inbox
Google Inbox
Email service from Google
Productivity
Multiple Reasons
2014
 - 
2019
Picasa
Picasa
Photo management and editing software
Software & Hardware
Multiple Reasons
2002
 - 
2016

All Posts

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Google Page Creator
Google Page Creator
No-code website builder
Productivity
No Market Need
2006
 - 
2008
Google Dodgeball
Google Dodgeball
Location-based social networking software
Social Media
Lack of Experience
2000
 - 
2009
Google Spotlight Stories
Google Spotlight Stories
Film-making division within Google
Entertainment
Failure to Pivot
2013
 - 
2019
Data Saver Extension
Data Saver Extension
Chrome extension to save on data charges
Software & Hardware
No Market Need
2015
 - 
2020
Orkut
Orkut
First social media service
Social Media
Multiple Reasons
2004
 - 
2014
Password Checkup
Password Checkup
Chrome extension to inspect and alert security bridges
Software & Hardware
No Market Need
2019
 - 
2020
Google 411
Google 411
Phone directory search service
Social Media
Multiple Reasons
2007
 - 
2010
Google Health
Google Health
Database to collect and store health data
Health
Multiple Reasons
2008
 - 
2012
Google Reader
Google Reader
RSS/Atom feed aggregator
Productivity
No Market Need
2005
 - 
2013
Swiffy
Swiffy
Adobe Flash SWF to HTML5 Converter
Productivity
Failure to Pivot
2011
 - 
2016
Writely
Writely
Browser-based word processor
Productivity
Acquisition Flu
2005
 - 
2006
Google Trips
Google Trips
Tour guide app to plan trips
Travel
No Market Need
2016
 - 
2019
Freebase
Freebase
Collaborative knowledge base
Software & Hardware
No Market Need
2010
 - 
2015
Goo.gl
Goo.gl
URL-shortening tool
Marketing
Failure to Pivot
2009
 - 
2018
Punchd
Punchd
App for loyalty cards
Marketing
No Market Need
2011
 - 
2013
Loon
Loon
Deliver internet through balloons
Software & Hardware
Bad Business Model
2014
 - 
2021
Google Helpouts
Google Helpouts
Live streaming video tutorial platform
Productivity
Multiple Reasons
2013
 - 
2015
Picnik
Picnik
Photo editing software
Design
Bad Management
2007
 - 
2013
Songza
Songza
Music streaming and recommendation service
Music
No Market Need
2007
 - 
2016
Google Maps Engine
Google Maps Engine
Mapping platform using geographic data
Transportation
No Market Need
2013
 - 
2016
Tour Builder
Tour Builder
Storytelling web-tool
Travel
No Market Need
2013
 - 
2021
Google Sky Map
Google Sky Map
Astronomical augmented reality app
Design
Multiple Reasons
2010
 - 
2012
Pigeon Transit
Pigeon Transit
Real-time transit information
Transportation
Bad Timing
2018
 - 
2020
Androidify
Androidify
Android Bot avatar creator
Design
Failure to Pivot
2011
 - 
2020
Trendalyzer
Trendalyzer
Information visualization software for statistics
Analytics
No Market Need
2007
 - 
2017
Encrypted Search
Encrypted Search
Encrypted Search Mode
Software & Hardware
No Market Need
2010
 - 
2018
Google Hire
Google Hire
Applicant Tracking System for SME
Analytics
No Market Need
2017
 - 
2020
Picasa
Picasa
Photo management and editing software
Software & Hardware
Multiple Reasons
2002
 - 
2016
Youtube Video Annotations
Youtube Video Annotations
Feature to annonate videos
Productivity
Poor Product
2008
 - 
2019
Trusted Contacts
Trusted Contacts
Google's emergency location app
Health
Multiple Reasons
2016
 - 
2020
Panoramio
Panoramio
Location-tagged photo-sharing platform
Travel
No Market Need
2005
 - 
2016
Shoelace
Shoelace
Social app for events
Social Media
Bad Timing
2019
 - 
2020
Google Fiber TV
Google Fiber TV
Broadband Internet with TV-channels package
Software & Hardware
Multiple Reasons
2012
 - 
2020
Google Inbox
Google Inbox
Email service from Google
Productivity
Multiple Reasons
2014
 - 
2019
Touring Bird
Touring Bird
Travel technology for trip information
Travel
No Market Need
2018
 - 
2019
Google Chrome App
Google Chrome App
Web application for Google Chrome browser
Productivity
No Market Need
2010
 - 
2022
Google Chromecast Audio
Google Chromecast Audio
Audio streaming adapter
Software & Hardware
Competition
2015
 - 
2019
Google Allo
Google Allo
Instant messaging app
Social Media
Poor Product
2016
 - 
2019
Bebapay
Bebapay
Ticket payment system for transports
Transportation
Legal Challenges
2013
 - 
2015
Google Flu Trend
Google Flu Trend
Website to forecast flu outbreaks
Health
Poor Product
2008
 - 
2015
Nexus Q
Nexus Q
Digital Media Player
Software & Hardware
Poor Product
2012
 - 
2013
Apture
Apture
Browser extension to link multimedia on websites
Social Media
Acquisition Flu
2007
 - 
2011
Google PowerMeter
Google PowerMeter
Electricity usage tracker
Analytics
Multiple Reasons
2009
 - 
2011
Google Clips
Google Clips
Hands-free smart camera
Software & Hardware
Poor Product
2017
 - 
2019
Google Gears
Google Gears
Browser extension for creating apps offline
Software & Hardware
No Market Need
2007
 - 
2010
Google Nexus One
Google Nexus One
Series of electronic device
Software & Hardware
Dependence on Others
2010
 - 
2016
Google Moderator
Google Moderator
Crowdsourced Q&A platform
Software & Hardware
Multiple Reasons
2008
 - 
2015
Follow Your World
Follow Your World
App to track satellite images
Travel
No Market Need
2011
 - 
2019
Google Sets
Google Sets
Suggestion generator based on customisable inputs
Software & Hardware
No Market Need
2002
 - 
2011
Google Spaces
Google Spaces
Forum platform for specific topics
Social Media
Bad Market Fit
2016
 - 
2017
Google Code
Google Code
Project collaboration platform for developers
Software & Hardware
Competition
2006
 - 
2016
Google Station
Google Station
Free Wi-Fi service
Software & Hardware
Multiple Reasons
2015
 - 
2020
Google Schemer
Google Schemer
Platform to discover new activities within your network
Social Media
Bad Marketing
2011
 - 
2014
Neighbourly
Neighbourly
Location-based social app in India
Social Media
Multiple Reasons
2018
 - 
2020
Google Video Marketplace
Google Video Marketplace
Marketplace to buy and rent videos
Entertainment
Multiple Reasons
2006
 - 
2007
Expeditions
Expeditions
Virtual reality education app
Education
Bad Market Fit
2015
 - 
2021
Google Home Max
Google Home Max
Google's largest smart speaker
Software & Hardware
Poor Product
2017
 - 
2020
Google Blog Compass
Google Blog Compass
Blog Management Tool
Analytics
Poor Product
2018
 - 
2019
Google+
Google+
Social Network
Social Media
Multiple Reasons
2011
 - 
2019
Google Glass
Google Glass
Wearable computing device
Software & Hardware
Poor Product
2013
 - 
2015
Google Notebook
Google Notebook
Application for note-taking
Productivity
No Market Need
2006
 - 
2011
Urchin
Urchin
Web analytical tool
Analytics
Multiple Reasons
2005
 - 
2012
Knol
Knol
Open collaborative platform for user-generated articles
Education
Bad Business Model
2008
 - 
2012
Google Daydream
Google Daydream
Virtual Reality headset
Design
Multiple Reasons
2016
 - 
2019
Material Theme Editor
Material Theme Editor
User Interface design tool
Design
Dependence on Others
2018
 - 
2020
Youtube Gaming
Youtube Gaming
App for gaming content
Entertainment
No Market Need
2015
 - 
2019
Google Goggles
Google Goggles
Image-recognition tool
Software & Hardware
No Market Need
2010
 - 
2018
Mytracks
Mytracks
Location tracker for user activities
Health
No Market Need
2009
 - 
2016
Youtube Leanback
Youtube Leanback
TV interface for Youtube
Entertainment
Multiple Reasons
2010
 - 
2019
News & Weather
News & Weather
News and weather App
Productivity
No Market Need
2016
 - 
2018
Google Dictionary
Google Dictionary
Online dictionary
Productivity
No Market Need
2010
 - 
2011
One Today
One Today
Donation app for non-profit organisations worldwide
Finances
Failure to Pivot
2013
 - 
2020
Google Code Search
Google Code Search
Search engine for open-source code
Software & Hardware
No Market Need
2006
 - 
2012
Google Wave
Google Wave
Unified workspace and collaboration platform
Software & Hardware
Multiple Reasons
2010
 - 
2012
Jaiku
Jaiku
Finnish microblogging social network
Social Media
Acquisition Flu
2007
 - 
2012
BufferBox
BufferBox
Parcel delivery service
Transportation
No Market Need
2012
 - 
2014
Translator Toolkit
Translator Toolkit
Web-based translation editor
Productivity
Multiple Reasons
2009
 - 
2019
App Maker
App Maker
Low code app builder
Software & Hardware
No Market Need
2016
 - 
2021
Google Bulletin
Google Bulletin
App for sharing local stories
Social Media
Bad Marketing
2018
 - 
2019
Datally
Datally
Data-saving app
Analytics
No Market Need
2017
 - 
2019
Google Play Music
Google Play Music
Audio streaming service
Music
Acquisition Flu
2011
 - 
2020
QuickOffice
QuickOffice
Microsoft Office compatible productivity suite
Productivity
No Market Need
2013
 - 
2014
Google Lively
Google Lively
Virtual-world plug-in for websites
Software & Hardware
Multiple Reasons
2008
 - 
2008
Google Ride Finder
Google Ride Finder
E-hailing website
Transportation
Bad Timing
2007
 - 
2009
iGoogle
iGoogle
Customisable home page for browsers
Software & Hardware
No Market Need
2005
 - 
2013
Google Latitude
Google Latitude
Feature to locate individuals on Google Maps
Travel
No Market Need
2009
 - 
2013
Android Things
Android Things
Operating system for Internet of Things
Software & Hardware
Poor Product
2016
 - 
2020
Tilt Brush
Tilt Brush
Virtual reality painting application
Design
Bad Timing
2016
 - 
2021
Meebo
Meebo
Instant messaging service for personal-site owners
Social Media
Acquisition Flu
2005
 - 
2012
Google Nearby Notifications
Google Nearby Notifications
Local recommendation service
Travel
Poor Product
2015
 - 
2018
Google Fusion Table
Google Fusion Table
Data visualising tools on maps
Productivity
No Market Need
2009
 - 
2019
Areo
Areo
App to book services
Food & Beverage
Multiple Reasons
2017
 - 
2019
Sparrow
Sparrow
Email service for iOS and Mac
Productivity
Acquisition Flu
2011
 - 
2012
Nest Secure
Nest Secure
Home security alarm system
Software & Hardware
Poor Product
2017
 - 
2020
Fabric
Fabric
Mobile app development software
Software & Hardware
No Market Need
2014
 - 
2020
Google Buzz
Google Buzz
Social networking and microblogging tool
Social Media
Multiple Reasons
2010
 - 
2011
Google TV Ads
Google TV Ads
Program to sell and buy TV ads
Marketing
Bad Business Model
2007
 - 
2012
Google Tango
Google Tango
Augmented Reality computing platform
Software & Hardware
No Market Need
2014
 - 
2017
Bump!
Bump!
Data sharing app
Software & Hardware
Acquisition Flu
2009
 - 
2014
Google Cloud Print
Google Cloud Print
Print from any device to any printer over the web
Software & Hardware
No Market Need
2010
 - 
2020
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