Campaign Information
Duration
Your initial campaign starts at the date of product delivery. You will be required to provide content within 30 days of that delivery. Should you not complete the campaign within those 30 days, you will be disqualified from participating in future campaign.
Product received cannot be resold. Doing so will result in disqualification of any future campaigns or partnerships with Beverly Hills Teddy Bear Company.
Deliverables
With your initial campaign, we expect at least one grid post / or add us @bhteddybear as collaborator, and two stories on Instagram that highlight our products. The content should be cross-posted to any additional platform that you provide here.
The more content the better! We monitor these campaigns and love to see our Ambassadors taking extra interest in posting for us. This is all considered when we are developing and considering Ambassadors for future campaigns.
Content should spread brand awareness in a positive, fun, and wholesome manner.
Content Expectations
Content should tag out social media accounts that have been called out in the Brand Deck.
Photos must be clear, not blurry, in good lighting, and products must be prominently displayed. There should be no other product placement in the posts. This would include in the background, on clothing, other toys, etc.
Posts should include multiple hashtags for maximum exposure. A list of commonly used hashtags within the toy industry will be provided in the Brand Deck.
Captions should be captivating and include a call to action. This can include following @bhteddybear or directing your followers to where they can purchase this item. (Primarily, these directions should go to Amazon or stuffedanimals.com.)
We request that all content creators submit their content, including images, captions, and hashtags via email prior to posting. This should be sent to CPSocial@plush.com.
Analytics Reporting
We require our ambassadors to report analytics to our marketing team. This information is used to measure the value of our program and ambassadors. This information will be considered for future partnerships.
Analytics will be obtained through a survey link that you will be provided in your Brand Deck. Please be sure to take a few minutes to complete the survey 5-7 days from the date of posting.