Few people can command the respect and attention of a large team, yield impressive forward movement on tight deadlines, and still warmly accept feedback from all contributors, but somehow Jenny does it, and makes it look easy! Her leadership style is a unique combination of detail oriented, creative enthusiasm, and strategic direction.
How can today's leaders keep up with the pace of change without burning out their employees?
Most organizations have at least one optimization project on the horizon:
- Implementing and managing the risk in AI
- Investing in a new tech platform
- Reorganizing departments to be more efficient
At Build Better Change, we use 20+ years of proven marketing success to create project buy-in, grow employee engagement, and reduce change fatigue.
WORK HAS BECOME UNWORKABLE
You're not imagining it, there actually is more change - but employees aren't on board. Willingness to support organizational change has fallen 30% in that same time frame.
Build Better Change can help with:
- Change Management & Facilitation
- Internal Communications & Employee Engagement
- Digital & Communication Strategy
- Message Mapping to Personas & Journey Maps
- Team Performance Benchmarking
- Transformation Readiness Assessment
"In 2022 the average employee experienced 10 planned enterprise changes–up from two in 2016."
What do leaders need in today's constantly evolving environment?
More buy-in with less resistance to change
Reduced change fatigue, burnout and exhaustion
Increased team performance and psychological safety
Better collaboration between teams across siloes
I'm Jenny Magic, a strategist, author, coach, mentor, and speaker. I've spent the last 20 years helping hundreds of companies successfully implement their marketing & growth strategies. A key predictor of success is not just having a great plan, but planning for change.
On top of my strategy background, I am a certified professional coach and trained to benchmark psychological safety in teams. People hire (and rehire) me because of my *magical* ability to defuse tension and get people back to work and enjoying their jobs.
Recent successes
Enterprise Data Management
A project realignment allowed the team to “right-size” the project, phasing the information gathering over a more realistic timeframe. The client worked with us for a few months of Bridge Support to transition the assignment and support change management communications for the
entire organization.
Project Management SysteM
When a new project management system was met with firm resistance, the client asked for an assessment. We found that the UX complaints were valid and adding information took far longer than anticipated. The result? By changing required fields and reordering inputs, adoption of the tool moved near 100% within three weeks of relaunch.
Organizational Knowledge MGMT.
Jenny stepped to provide ongoing support in as the accountable program manager, collaborating with team leads as they moved from RFP to implementation. The delayed project got back on track and launched on time with higher adoption rates than any of the three enterprise rollouts in the previous 24 months.
Survey: 2024 State of Unworkable Work
Employees are signaling they won't work harder. Can't work harder. Innovation, productivity, and employee engagement have stalled. Boards and shareholders are demanding more. But employees are burned out.
The 2024 State of Unworkable Work seeks to uncover whether organizations manage certain types of internal projects effectively and to reveal opportunities for improvement.
START BUILDING BETTER CHANGE
Subscribe to BETTER CHANGE, Jenny's monthly update featuring data, resources, and change ideas.
"SHE REALLY IS MAGIC!"
But don't take our word for it. See what others are saying:
Jenny is one of the sharpest, most creative, relevant, forward-thinking marketing consultants I have ever worked with. Anything she works on seems to soar and turn to gold!
Renee Trudeau
Jenny is a brilliant strategic thinker and an expert at making the daunting feel doable. She turns the complex into the simple, never losing the strategy, giving actionable feedback that makes all ideas better.
Mary Nice
Jenny is like a Swiss Army Knife... She brings that rare combination of strategic intellect, tactical expertise, a drive to execute, an insatiable curiosity to learn whatever she needs to get something done, and an infectious, energetic, and optimistic personality.
Petri Darby
Jenny improves the teams, projects, and organizations she's a part of, and I can't recommend her highly enough. Her insight is always relevant, actionable, and unique, and I have referred her to countless clients and colleagues on a variety of topics.
Maura Nevel Thomas, CSP
Jenny is someone you definitely want to have on your team. Her guidance and advice were critical in helping us ask the right questions and develop the right strategies.
Oliver Bernstein
Jenny is on my go-to list of communicators for her expert skills in both internal and external messaging on matters simple and complex. She has a lightness of touch combined with empathy and strategic thinking that make her work invaluable for organizations large and small.
Julie Tereshchuk
Jenny brings rigor to project management, and curiosity to every conversation to uncover new possibilities for success. Jenny is sure to be critically integral to any engagement she takes on!
Tim Hayden
"If you’ve ever been frustrated with the systems in place and known there’s a better way — but wondered whether the juice was worth the squeeze — this book is going to feel like it was written just for you. Let Jenny Magic and Melissa Breker walk you, step by actionable step, through the process of inspiring meaningful change within your organization."
Emily Triplett Lentz
“By page five, I was hooked. The authors demystify change management and facilitation and provide easy access to these sometimes complex topics. This comprehensive, easy-to-read guide is my go-to for facilitating change in my organization.”
Dannah de la Garrigue
"This book offers a refreshingly practical approach to navigating even the smallest shifts in our work environment. I appreciate the actionable guidance and insights that enable teams to become more resilient and adaptive. A must-read for anyone looking to empower their team and embrace change with confidence!"
Douglas Ferguson
Jenny's the real deal. She's a creative strategist who doesn’t settle for the first or easy answer, but digs deeper to uncover the better idea. And, while she is very adept at big-picture strategic counsel, she’s not afraid to get her hands dirty at the operational and tactical layers.
Jay Baer
What kind of change leader are you?
Discover your Change Leadership Style and how to leverage it with your team.
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MEDIA & EVENTS
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