Of Course GameStop Is Doing NFTs

Nothing here is ever investing advice, but I do sometimes give out free corporate finance advice.1 The big theme of that advice recently has been that, if you are a public company that is in a position to attract meme-driven retail investors, you might as well lean into meme stuff. “Say words about crypto,” I recently advised corporate chief executive officers. “Say words about electric cars. Tweet a picture of a dog. Your stock will go up.” “This is how finance works now,” I wrote, a different time; “the goal is to say as many meme-trade buzzwords as possible because that is what makes stocks go up.” When your stock goes up, you will be able to raise money to spend on doing good business things. This is perhaps the place to mention that I was once an equity capital markets banker at Goldman Sachs Group Inc. I’d be saying it there too. I think. I don’t know.

Anyway, where was I, oh, right, GameStop is doing NFTs now: