Asking Price: $1,250,000Sold

This is a unique opportunity to acquire the oldest and most trusted electric bike review website, YouTube channel, and forum. Launched in 2012, this business has built an enormous audience by creating the largest catalog of high-quality reviews across the widest range of ebike manufacturers.

The YouTube channel has over 213K subscribers and 1,700 videos with 74M lifetime views. The online forum has 47K registered users with over 500K posts. The website averages over 200K users per month.

This audience is 100% organic and has been built with no paid marketing. The current owner has prioritized direct relationships with ebike brands, component manufacturers, and local shops. All advertising revenue on the website is generated through direct relationships and implemented via a custom-built, proprietary targeting system that aims to help the end customer find the best product for their lifestyle and budget, then get them to the best local shop or official web store to make the purchase.

The owner has spent the last 18 months focusing on developing and deploying a new website that enables continued scaling, improves security, adds custom landing pages, and improves mobile usability. The new website launched in August 2023, and there is an ongoing partnership with a third-party technical team for turnkey transfer to the new owner.

Focusing on the website redesign had what the owner believes was a short-term impact on the business. For the TTM, the revenue is $395K and SDE is $332K, which is down 40% compared to the prior period. Given the brand reputation, large organic audience, strong industry and advertiser relationships, and ample income growth opportunities, we expect this business to sell at a premium price. Below-asking-price offers will be respectfully declined.

In the right situation, the current owner is open to continuing with the business as a reviewer or marketer.