The Bootstrapped Founder

Hi! I’m Arvid. I empower founders & creators who want to build calm & sustainable businesses in public.

The Bootstrapped Founder is the home of my Twitter course Find your Following, the books Zero to Sold and The Embedded Entrepreneur, where I share how to build a business, an audience, and a path to financial independence.

You will also find the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter here.

Book a Clarity Call with me. I will help you unearth the underlying problems of your entrepreneurial journey, what to do about them, and how you can break the chains of self-imposed limitations. ($750, 2h workshop)

I also offer to create a 15min Twitter Teardown video (example) of your current Twitter presence if you want to get started building an audience right away. ($200, custom video w/ highly actionable tactics)

Here are my most recent blog posts:

Podscan, 2 months and $1k MRR in

Reading Time: 4 minutes It’s been two months of running Podscan for real. So let’s take a look at what happened, what didn’t happen, and if I already spent all that funding money. First, because it’s quite likely the most interesting topic, let’s talk money. I never disclosed the full amount, and I likely won’t for a while, but…

Marybeth Alexander — Knowledgebase Secrets

Reading Time: < 1 minute Marybeth Alexander is the Chief Executive Owl at KnowledgeOwl, a SaaS that focuses on providing the most impactful knowledgebase you could possibly have. We talk about using knowledge management systems outside their “usual” domain of customer service: Marybeth teaches how you can employ a KB for marketing, sales, and even internal documentation purposes. We also tackle…

MicroConf Atlanta — My Biggest Learnings

Reading Time: 8 minutes I am writing this still from the hotel where MicroConf 2024 just wrapped up. I’m on the road in Atlanta, and I want to share my impressions from this conference and the things I learned, the things I’m taking home with me to work on my software as a service business, my media brand, and…

Nicolai Klemke — Switching Lanes: Physics PhD to Indie Hacker

Reading Time: 33 minutes Nicolai Klemke (@nicolaiklemke) is an Indie Hacker with a PhD in Physics. Talk about a career change! Nicolai shares his founder journey from learning how to code to making waves in the music industry. We chat about carving out a niche in the bustling AI market, honing in on a customer segment that has a need…

Challenges of Offering an API

Reading Time: 5 minutes Last week, I dove into my ideal customer. Now that I have chosen that elusive ideal customer profile, there are consequences. I have found the right people to build for, but what do they need? I’ll walk you through my product challenges today. Let’s recap. I decided to turn Podscan into the most comprehensive podcast…

Aaron Francis — You’re FIRED!

Reading Time: < 1 minute Aaron Francis (@aarondfrancis) lost his job and gained a new outlook on life — or rather, he stepped into entrepreneurship for good. Aaron weighed his options, found old friends who were ready for new adventures and finally took the plunge that his supportive audience wanted to see him take. Building his platform in public got him…

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You’ll find all blog posts in the archive.